AOL, AutoNation Sign Multiyear Agreement

Share this article:
America Online, Dulles, VA, yesterday signed a multiyear agreement naming AutoNation its exclusive online car dealer.


The companies will develop a co-branded Web site that will be part of AOL's new AutoChannel, which is slated to launch in the fall.


AOL members who use AutoNation will receive benefits, including a year of free scheduled service, $200 off factory-ordered vehicles and $100 off the purchase of a theft deterrent device.


In other news, AutoNation, which operates 19 dealerships in addition to its online site, acquired AutoVantage car buying services for an undisclosed amount.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.