AOL and PBS Pen Online, On Air Deal

Share this article:
America Online Inc., Dulles, VA, announced this week a three-year agreement with the Public Broadcasting Service, Alexandria, VA, that will partner the companies in a deal for each to tap the other's formidable audience.


PBS will increase its visibility with the agreement by becoming a content partner with AOL services, which includes AOL.COM, CompuServe and Netscape Netcenter. PBS stations will also receive undisclosed promotions from the mentioned AOL brands.


In turn, AOL's 20 million members will receive direct access to PBS' educational and interactive online programming. PBS will also create an age-appropriate program exclusively for the AOL Kids Only Channel. Financial terms were not disclosed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.