AOL and PBS Pen Online, On Air Deal

Share this article:
America Online Inc., Dulles, VA, announced this week a three-year agreement with the Public Broadcasting Service, Alexandria, VA, that will partner the companies in a deal for each to tap the other's formidable audience.


PBS will increase its visibility with the agreement by becoming a content partner with AOL services, which includes AOL.COM, CompuServe and Netscape Netcenter. PBS stations will also receive undisclosed promotions from the mentioned AOL brands.


In turn, AOL's 20 million members will receive direct access to PBS' educational and interactive online programming. PBS will also create an age-appropriate program exclusively for the AOL Kids Only Channel. Financial terms were not disclosed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.