AOL, American Airlines Connect on Sweepstakes

Share this article:
America Online, Dulles, VA, and American Airlines, Fort Worth, TX, recently announced "Your Summer Getaway," an online program featuring sweepstakes offers for AOL members and Netscape users.


The sweepstakes will run every Thursday in June, offering the chance to win 1 million miles for AOL AAdvantage Rewards. In addition to travel, AOL AAdvantage miles can be redeemed for AOL services and retail items such as music, books and electronics.


The campaign will give away tens of millions of miles, according to the firms, and will allow viewers to sign up for the rewards program. Special travel deals will also be available as part of the online program.


Terms of the deal were not disclosed.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.