AOL ad revenue up while search slides

Share this article:

Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the prior year. The segment accounted for 60% of the company's total revenue, which dipped by 6% year-over-year to $531.7 million.

“We saw year-over-year growth in pricing, average deal size and total number of advertising deals,” AOL CEO Tim Armstrong said during an earnings call. “Video revenue grew by 50% year-over-year, and we more than doubled the number of advertisers running campaigns with AOL from Q2 to Q3,” he said.

The third quarter marked the second consecutive period in which AOL reported advertising revenue growth. Armstrong said that AOL will be unveiling “a new product coming out for advertisers around social” but did not offer details.

Revenue from display advertising rose by 15% year-over-year to $136.7 million. However, revenue from search and contextual advertising fell by 15% to $85.1 million. The company attributed the latter segment's revenue decline to a decrease in search queries conducted on AOL-owned properties.

AOL reported a net income loss of $2.6 million for the quarter after recording a $171.6 million net income profit last year. AOL-owned properties averaged 107 million monthly unique visitors during the quarter, up 1% compared with the prior year.

Revenue from AOL's subscription business fell by 22% year-over-year to $191.9 million; the company's subscriber base dwindled to 3.5 million consumers, down 15% compared with the prior year.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.