AOL acquires Buy.at affiliate network

Share this article:

AOL has acquired independent affiliate network Buy.at. Financial terms of the deal were not disclosed.

Buy.at is the fifth advertising acquisition AOL has made in the past year. Last year, AOL acquired Quigo, a contextual advertising firm; Tacoda, a behavioral targeting firm; Third Screen Media, a mobile advertising network; and AdTech AG, an international online ad-serving company based in Frankfurt, Germany.

AOL acquired Lightningcast, a video advertising platform, in 2006 and display ad network Advertising.com in 2004. To round it all out, Buy.at has e-commerce marketing programs for advertisers and publishers.

The firm will operate as a wholly owned subsidiary of Advertising.com, part of AOL's Platform-A organization.

Buy.at has about 70 employees in its offices, which span across the UK and the US.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.