*Anti-Spam Group Warns Exactis About Client

Share this article:
Anti-spam group Mail Abuse Prevention System LLC reportedly has warned e-mail services provider Exactis.com about the e-mail marketing practices of one of its clients.


The nonprofit group maintains the Realtime Blackhole List of IP addresses MAPS compiles to "limit the transport of known-to-be-unwanted mass e-mail," according to information posted at Mail-abuse.org. Companies put on the RBL are unable to deliver e-mail to subscribing Internet service providers, reportedly resulting in 40 percent to 50 percent of their e-mail bouncing back.


At least one representative of Exactis and representatives of other organizations in the e-mail marketing community met with a representative of MAPS at the Association for Interactive Media Interact 2000 conference in Palm Springs, CA, earlier this week.


However, Exactis CEO Tom Detmer said his Denver, CO-based company was not the focus of the meeting. "That's not the case at all," said Detmer. "They brought concerns to us about one of our particular clients, and we're addressing those concerns about that one particular client."


Detmer declined to name the client.


Also at the Palm Springs meeting were representatives of e-mail service provider MessageMedia, direct marketing firm Roska Direct, the e-mail arm of Netscape and AIM executive director Ben Isaacson.


The meeting also addressed efforts to make "double opt-in" an industry standard, said Detmer. "We are working closely with MAPS to form the future direction of our industry," said Detmer.


Representatives of MAPS did not respond to several requests for interviews.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.