Anti-Slamming Bill Includes Spam

Share this article:
The Senate last week unanimously passed the Consumer Anti-slamming Act (S. 1618), which prohibits the unauthorized switch of consumers' telephone service providers. Included in the bill was a provision prohibiting unsolicited bulk e-mailers, or spammers, from hiding their identities. Violators are subject to $15,000 fines.


Unscrupulous e-mail marketers often forge return addresses.


The e-mail amendment, drafted by Sen. Frank Murkowski (R-Alaska) and Sen. Robert Torricelli (D-New Jersey), requires bulk e-mailers to accurately identify themselves, including their postal address and telephone number. The provision also requires bulk e-mailers to stop delivering e-mail messages to anyone who replies to a message by saying "remove" in the subject line.


"Junk e-mail has quickly become the scourge of the Internet," Murkowski said.


The bill must be approved by the House.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.