Anthropologie mailer shows retailer's capacity to surprise and delight
Nancy Draughn, SVP and ECD, Javelin
July 13 2009
Most people love birthdays — the anticipation, the excitement, the gifts. But me? I've never really been into them, even as a child. However, after two of my creative directors received this birthday mailing from Anthropologie recently, I suddenly wished it were my birthday so that I could receive such a fantastic and memorable gift. So ... what's the big deal about this piece?
The e-mail address(es) that you supply to use this service will only be used to send the requested article.