Another federal privacy bill introduced

Share this article:

It's been a banner week for privacy legislation. On the heels of Tuesday's introduction of a US Senate privacy "bill of rights," US Rep. Cliff Stearns (R-Fla.) unveiled prospective privacy legislation on Wednesday that would also require brands to tell customers what data they're tracking.

The “Consumer Privacy Protection Act” would also incentivize companies to follow self-regulatory privacy standards. If Stearns' name sounds familiar, he introduced wide-reaching privacy legislation during the last Congress with Rick Boucher, a former Democratic colleague.

Stearns' newest bill would also require marketers to notify consumers of changes in their privacy policies and give consumers the ability to opt out of the sale or disclosure of their personal information to third parties. The bill would also empower the Federal Trade Commission to approve a five-year self-regulatory program for brands.

Earlier this week, Sens. John Kerry (D-Mass.) and John McCain (R-Ariz.) introduced the Commercial Privacy Bill of Rights Act of 2011, which would also require additional transparency from companies about their use of consumer data.

US Rep. Jackie Speier (D-Calif.) also introduced privacy legislation in February. However, unlike the Kerry-McCain bill, it called for companies to develop a Do Not Track mechanism.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.