Direct Line Blog

Another DRTV loss: Billy Mays

Thumbs had barely had a chance to cool off following the deaths of Farrah Fawcett and Michael Jackson yesterday when news broke that Billy Mays, the well-known DRTV pitchman who boosted products including OxiClean with a boisterous style and wide grin, had died at age 50. Soon, Facebook, Twitter and other social media were live with widespread shock over the continuation of a downer week for American pop culture.

Reports that he landed roughly at a Florida airport and said that something landed on his head are being linked to his death. It is the wish of his family that they be allowed to mourn in privacy, so I hope there isn't too much sensationalism surrounding the investigation of the sudden tragedy. By all accounts Mays was a professional who served the DRTV industry well, and it would be nice for that to be the best memory of him — not a public autopsy.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Fairfield Marketing Group, Inc.

Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.

Find out more here »

More in Direct Line Blog

Popchips Relies on Katy Perry and Cats to Save its Snackers

Popchips Relies on Katy Perry and Cats to ...

It's Katy Perry and her fried-fighting felines to the rescue!

Gorilla Marketing

Gorilla Marketing

Neuro-marketing—where the market meets the mind.

The Demon in the Network

The Demon in the Network

Online display advertising has become a huge business. But with that popularity comes a new threat that marketers need to be aware of.