Anntaylor.com Dresses Up for the Web

Share this article:
Ann Taylor Stores Inc. yesterday announced its first channel outside bricks-and-mortar retail with the launch of anntaylor.com, a site that initially targets existing customers of the upscale apparel brand.


Created by Digitas Inc., Boston -- also responsible for the online stores of Neiman Marcus and L.L.Bean, among others -- anntaylor.com will carry a selection of the retailer's range of classic apparel.


Key features of the site at www.anntaylor.com include an ability to zoom in on products, a "wardrobing" room that allows for mix and match of outfits and an interactive wardrobe adviser.


Another key element on the site is the ability through the Quick Shop function to shop for complete ensembles or merchandise featured in mailings or national print ads. Consumers also have home page access to Ann Taylor's petites collection, which accounts for a sizeable chunk of storewide sales.


The site's launch comes in the midst of major relaunches of BestBuy.com, Target.com, VictoriasSecret.com and Wal-Mart.com, all traditional retailers preparing to partake of online holiday shopping. It also coincides with the recent demise of Internet-only players such as Pets.com, Furniture.com, MotherNature.com and Eve.com.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.