Ann Taylor Picks Coremetrics

Share this article:
Coremetrics, Burlingame, CA, a provider of marketing analytics solutions on the Internet, said yesterday that Ann Taylor selected Coremetrics Marketforce to improve the effectiveness of the company's online channel.


Coremetrics Marketforce is a marketing analytics platform that captures and stores all click-stream activity to build profiles of online customers and visitors that serve as the foundation for marketing initiatives.


Ann Taylor, one of the country's leading women's specialty retailers, will use Coremetrics Marketforce to better understand its visitors' online shopping behavior, improve online profitability and minimize costs associated with internal data management.


Ann Taylor, New York, introduced an online store at the end of 2000 to extend the Ann Taylor in-store experience to the online channel.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.