Animated Video Ads to go Mobile

Share this article:
Wireless media company Vert Inc. has found a new space for marketers to tout their wares: on the tops of taxis.


The company said that the fully-animated video ads will start appearing in January, first in Boston and then eventually in other, as yet unnamed cities.


The ads will update continually as the cabs move around city streets. Vert, Somerville, MA, uses a global positioning system to determine how the ads will run, allowing advertisers to target messages down to specific neighborhoods.


A wireless Internet connection delivers the ad content in real time, and offers live weather and stock market quotes.


Internet portal Lycos is the first to advertise through Vert's taxi-tops. Boston ad agency Hill, Holliday, Connors, Cosmopulos created 12 animated ads for Lycos to be used on the video displays.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.