Animated Video Ads to go Mobile

Share this article:
Wireless media company Vert Inc. has found a new space for marketers to tout their wares: on the tops of taxis.


The company said that the fully-animated video ads will start appearing in January, first in Boston and then eventually in other, as yet unnamed cities.


The ads will update continually as the cabs move around city streets. Vert, Somerville, MA, uses a global positioning system to determine how the ads will run, allowing advertisers to target messages down to specific neighborhoods.


A wireless Internet connection delivers the ad content in real time, and offers live weather and stock market quotes.


Internet portal Lycos is the first to advertise through Vert's taxi-tops. Boston ad agency Hill, Holliday, Connors, Cosmopulos created 12 animated ads for Lycos to be used on the video displays.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.