Anheuser-Busch tests CRM suite

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Anheuser-Busch Companies Inc., owner of Budweiser beer, will beta test a CRM software suite called Effective from SES Inc.

Software Effective Solutions Inc. is a Makati City, Philippines-based software company. Its Effective suite includes customer service, inventory, marketing and sales, and mobile solutions modules.

The company targets small and medium-sized companies as well as large telecom operators, mainly in the Asia-Pacific region.

Following an agreement between SES and an approved supplier of St. Louis-based Anheuser-Busch, SES is making preparations to implement several applications based on SES' CRM suite as a trial in Anheuser-Busch's business units.

The beta test will first be initiated with an approved supplier of Anheuser-Busch.

Anheuser-Busch is the leading American brewer. The company brews the world's largest-selling beers, Budweiser and Bud Light. It owns a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share in Tsingtao, the leading premium brewer in China.

The company also is one of the largest theme park operators in the United States, is a major manufacturer of aluminum beverage cans and one of the world's largest recyclers of aluminum cans .

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