Angara Offers Marketing Optimization Suite Update

Share this article:
Angara, a hosted marketing optimization applications provider, is expected to announce today the availability of Angara Marketing Optimization Suite 2.0, which lets online marketers plan, enact and analyze their marketing initiatives across multiple online touch points.


Mountain View, CA-based Angara said the suite can improve the profitability of online marketing initiatives, including banner advertising, e-mail campaigns and Web site content targeting. It uses Angara MarketBASE, an online database of anonymous demographic, geographic and behavioral profiles on more than 100 million Internet browsers.


Brooks Brothers, an Angara customer, said it chose the application suite because of its ability to deliver results rapidly, both online and offline.


Fingerhut.com will use Angara's suite of hosted applications to leverage its existing investments in online marketing software technology. Angara lets Fingerhut present multiple offerings to visitors and analyze their effectiveness, automatically promoting winning offerings in real time. Fingerhut aims to improve its key success metrics, including the conversion rate of visitors to buyers, catalog requests and dollars per visit.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.