Most Recent Articles by Andrew Corselli
Centennials make up nearly a quarter of the population, and by 2020 this number will balloon to 40%.
Don't forsake one channel for another. Customers are shopping across mobile, online, and in-store.
Holiday sales are projected to reach upwards of $885.70 billion in November and December alone.
What prompts consumers to purchase products and services they read about on social channels? They read that friends are buying them.
Ninety-eight percent of global business buyers do at least some online research on work-related purchases they make offline.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...