Andrew Corselli

Associate Managing Editor

Most Recent Articles by Andrew Corselli

Personalization Is Paramount for Pleasing Purchasers

Personalization Is Paramount for Pleasing Purchasers

Half of Americans buy more from e-tailers who personalize their customer experience across all touch points.

Are Marketers Using Too Many Channels and Vendors?

Are Marketers Using Too Many Channels and Vendors?

Marketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.

The Ins and Outs of Inbound Marketing

The Ins and Outs of Inbound Marketing

Improving lead quality is marketers' most important objective for inbound marketing in 2015.

Amazon and Nordstrom Bouy Retail Customer Satisfaction

Amazon and Nordstrom Bouy Retail Customer Satisfaction

Only one retail segment saw an increase in overall customer satisfaction in Q4 2014: the Web, says ACSI. But that category, like other retail sectors, is bouyed by a select few sellers.

Marketers Should Increase Their Mobile App Spend in 2015

Marketers Should Increase Their Mobile App Spend in 2015

An enhanced mobile customer experience can build a brand.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...