Andrew Corselli

Associate Managing Editor

Most Recent Articles by Andrew Corselli

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

Nearly 65% of marketers say "aggregating and integrating disparate data sources" is a high priority for their organization.

Don't Text and Drive; Do Text and Market

Don't Text and Drive; Do Text and Market

85% of consumers surveyed say they would prioritize unopened text messages over emails and push notifications.

Sales and Marketing Need to Join Forces

Sales and Marketing Need to Join Forces

All marketers agree that it's very important to communicate with other departments vis-à-vis customer engagement, so why are so few sales and marketing departments on the same page?

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Almost all marketers find analytics useful.

Video Content Is Important to Consumers

Video Content Is Important to Consumers

More consumers prefer videos about products over videos on companies—82.9% versus 48.9%, respectively.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...