The partnership aims to offer a new level of social intelligence for brand marketers.
Conversant combines its five units into one to deliver a more holistic offering.
Heineken USA has appoint Nuno Teles as the company's chief marketing officer.
The partnership is an effort to deliver best-in-class address certification, verification, cleansing, and enrichment for enterprise data.
Overall sales are up from last year thanks in large part to mobile devices.
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