Andrew Corselli

Associate Managing Editor

Most Recent Articles by Andrew Corselli

App of the Week: Snap

App of the Week: Snap

Receiving money for purchasing items is a Snap.

Marketers Are Still Novices When it Comes to Experiential Commerce

Marketers Are Still Novices When it Comes to Experiential Commerce

Despite e-commerce's advantages, marketers still have a hard time understanding how to provide better customer experiences.

Success Goes Up When Marketers Write it Down

Success Goes Up When Marketers Write it Down

A documented content marketing strategy can lead to more success, says a CMI study.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

App of the Week: Life Organizer

App of the Week: Life Organizer

Life Organizer aims to help users be as productive as possible.

More Articles by Andrew Corselli

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Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.