Andra partners with Adlucent to boost online retail sites

Andra Group today announced that it has selected performance-based search marketer Adlucent to help steer online shoppers to its Andra Group online retail sites HerRoom and HisRoom.

HerRoom and HisRoom are online lingerie and men's underwear retailers based in Dallas.

The goal of selecting Adlucent is to transform the emphasis of its search advertising campaigns from lead-generation to sales-generation, Andra Group said. The company chose Adlucent for its “solid record of success with major online retailers and its unique performance-based model, built on technologies that deliver sales over clicks,” according to a company statement.

Adlucent offers pure performance-based search marketing services where clients pay for generated sales.