Andra partners with Adlucent to boost online retail sites

Share this article:

Andra Group today announced that it has selected performance-based search marketer Adlucent to help steer online shoppers to its Andra Group online retail sites HerRoom and HisRoom.

HerRoom and HisRoom are online lingerie and men's underwear retailers based in Dallas.

The goal of selecting Adlucent is to transform the emphasis of its search advertising campaigns from lead-generation to sales-generation, Andra Group said. The company chose Adlucent for its “solid record of success with major online retailers and its unique performance-based model, built on technologies that deliver sales over clicks,” according to a company statement.

Adlucent offers pure performance-based search marketing services where clients pay for generated sales.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.