And the "Spammy" goes to...
I e-mailed DotBlu and called them on their "spamminess," and received an e-mailed reply saying that my e-mail address would be "added to our suppression list." When I protested the fact that I received the fake e-mail in the first place, I was told the following:
"We have an optional page that allows registered users to import address books from major e-mail providers to send invitations. The person invited you to our service likely sent out the invitations using this feature without reading the pages."
Okay, fine. But I feel confident that Aunt Harriet did not understand what she was doing when she clicked on the message that she surely received from someone else -- as I didn't. So the marketing is clearly deceptive -- it's really a phishing scam.
I believe it's the responsibility of the marketer to make sure their e-mail marketing is not deceptive, even if it does include an opt-out option. And after doing a Google search and finding blogs complaining about DotBlu's e-mails, it's clear that it's not doing the company any good from a PR standpoint. So really...is there any point to being so spammy? I say marketers can and should do better.