Direct Line Blog

And the "Spammy" goes to...

Share this article:
DotBlu, a social network geared mostly to teens. I don't usually like to call out companies by name, but I think there's a really important lesson to be gained from my story: Yesterday I received an e-mail from my 75-year-old Aunt Harriet -- supposedly. When I saw it, I immediately suspected spam, but there was something about it...and I clicked on it. When I saw that there was -- supposedly -- a message from Harriet waiting for me, I became even more suspicious, especially when I saw what the site was about.

I e-mailed DotBlu and called them on their "spamminess," and received an e-mailed reply saying that my e-mail address would be "added to our suppression list." When I protested the fact that I received the fake e-mail in the first place, I was told the following:

"We have an optional page that allows registered users to import address books from major e-mail providers to send invitations. The person invited you to our service likely sent out the invitations using this feature without reading the pages."

Okay, fine. But I feel confident that Aunt Harriet did not understand what she was doing when she clicked on the message that she surely received from someone else -- as I didn't. So the marketing is clearly deceptive -- it's really a phishing scam.

I believe it's the responsibility of the marketer to make sure their e-mail marketing is not deceptive, even if it does include an opt-out option. And after doing a Google search and finding blogs complaining about DotBlu's e-mails, it's clear that it's not doing the company any good from a PR standpoint. So really...is there any point to being so spammy? I say marketers can and should do better.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, ...

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.