Anchorsilk Starts Partner Program

Share this article:
E-business software provider Anchorsilk Inc. this week began the Anchorsilk Partner Program, aimed at increasing revenue in the e-commerce market for small and midsize manufacturers.


Anchorsilk software provides online product catalogs tailored to each of the suppliers' business customers. Anchorsilk, Bedford, MA, distributes its software through partner firms that serve its target market in an effort to increase the company's reach while decreasing customer cost acquisitions.


Under the Anchorsilk Partner Program, consultants and resellers build e-commerce Web sites for their customers using Anchorsilk software.


Key program benefits include:


· Cooperative/co-branded mail campaigns and seminars.


· Anchorsilk sales leads passed on to partners.


· Partners listed in Anchorsilk's press releases.


· Partners posted on Anchorsilk's Web site and vice versa.


· Discounts on Anchorsilk solutions.


Anchorsilk signed 14 initial partners for the program.


"We believe the combination of our services and Anchorsilk's tools will make e-commerce truly cost-effective for this market," said Matt Lundberg, president of Lundberg systems, an Anchorsilk partner.


Founded in October 1999, Anchorsilk provides e-commerce, Web site construction and business administration software.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.