Anchorsilk Develops E-Business Calculator

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Anchorsilk Inc., Bedford, MA, unveiled an online calculator yesterday to make it easier for small and mid-size manufacturers to determine how much they can increase their revenue by integrating an e-business program.


The Revenue Calculator -- a free service that Anchorsilk claims to be the first of its kind -- lets manufacturers and suppliers create an e-Business Revenue Potential Statement tailored to their company.


After entering annual revenue, overstock and promotional costs at www.anchorsilk.com/calculator, the statement is e-mailed to the manufacturer, allowing it to determine the benefits of deploying an e-business program in the following areas:


· Total e-business revenue gains possible per month.


· Increased revenue from existing customers.


· Increased revenue from new business.


· Cost savings in promotions and expenditures.


· Hourly time savings from an e-business solution.


"The cash payback from implementing e-business for most companies is much faster than one would think," said Omar Hussain, CEO of Anchorsilk. "It's not just about expanding new sales opportunities. E-business also improves the efficiency of sales, marketing and customer service for existing customers."


Anchorsilk will link the Revenue Calculator site with manufacturing, e-business and small-business Web sites through an inhouse effort.


Founded in 1999, Anchorsilk creates Web pages and personalized online catalogs for small and mid-size manufacturers.

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