Anchor Software Integrates ANKLink With MaxMover

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Anchor Software LLC, a provider of data processing software for the direct marketing and document design industry, added ANKLink to its MaxMover product, the company said yesterday.


By integrating the ANKLink option, MaxMover allows limited service providers and end user mailers access to 30 months of change-of-address information in addition to the 18 months normally provided.


MaxMover, Anchor's certified interface solution for the U.S. Postal Service NCOALink system, corrects mailing lists with regularly updated change-of-address information supplied by the USPS.


With ANKLink, MaxMover will let a licensed user "flag" name and address records with a return code indicating that move information is available for them in the 19- to 48-month move effective date range. ANKLink does not provide the actual new address. But users will be able to make more informed decisions about whether to remove the address from the mailing or send the flagged records to an NCOALink full service provider for additional processing.


MaxMover, developed and maintained by Anchor Software, Plano, TX, also provides users an easy way to request full-service processing by offering a direct link to its affiliate's Anchor Computer's E-Commerce Portal.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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