Direct Line Blog

Anchor Intelligence releases click fraud report

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Anchor Intelligence has released a report called “Anatomy of a Fraudster.” The report lays out the various types of and motivations behind click fraud. It also explains the four main “fraudster profiles”: click fraud farmers, pyramid schemers, money launderers and kit sophisticates.

Anchor also gives recommendations for advertisers as well as ad networks and search engines on how to avoid click fraud and what they can do should they become victims.

The report is available for free download to ad networks and members of the online ad industry. You can find it here.
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