Direct Line Blog

Anchor Intelligence releases click fraud report

Share this article:
Anchor Intelligence has released a report called “Anatomy of a Fraudster.” The report lays out the various types of and motivations behind click fraud. It also explains the four main “fraudster profiles”: click fraud farmers, pyramid schemers, money launderers and kit sophisticates.

Anchor also gives recommendations for advertisers as well as ad networks and search engines on how to avoid click fraud and what they can do should they become victims.

The report is available for free download to ad networks and members of the online ad industry. You can find it here.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour ...

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.

Marketers Speak out on Data, Email, and the Customer Experience

Marketers Speak out on Data, Email, and the ...

What are marketers talking about? In large part, how data changes everything.