Anchor Blue outsources print to InnerWorkings

Share this article:

Specialty youth apparel and accessories retailer Anchor Blue has signed a multimillion dollar agreement with InnerWorkings Inc. for print procurement and print management.

InnerWorkings will provide Anchor Blue with integrated services to procure and manage a variety of product categories including in-store signage, catalogs and promotional products.

“Relying on InnerWorkings for our print procurement allows us to focus on what we do best, namely delivering on the dynamic fashion needs of our customers,” said Tom Sands, president and CEO of Anchor Blue Retail Group, in a statement. The deal with InnerWorkings will enable Anchor Blue to save money and extend its production budget to high-value, revenue-generating marketing activities, he said.

Anchor Blue Retail Group is an affiliate of Sun Capital Partners.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.