Anchor Blue outsources print to InnerWorkings

Share this article:

Specialty youth apparel and accessories retailer Anchor Blue has signed a multimillion dollar agreement with InnerWorkings Inc. for print procurement and print management.

InnerWorkings will provide Anchor Blue with integrated services to procure and manage a variety of product categories including in-store signage, catalogs and promotional products.

“Relying on InnerWorkings for our print procurement allows us to focus on what we do best, namely delivering on the dynamic fashion needs of our customers,” said Tom Sands, president and CEO of Anchor Blue Retail Group, in a statement. The deal with InnerWorkings will enable Anchor Blue to save money and extend its production budget to high-value, revenue-generating marketing activities, he said.

Anchor Blue Retail Group is an affiliate of Sun Capital Partners.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.