Better data for better results
Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices
Google has linked Search Console to Data Studio. The feature, on top of an AdWords MCC integration, opens new analysis opportunities to improve marketing. Here's how.
AccuWeather solutions aims at giving business leaders the opportunity to view the impact of weather on business performance
David Yovanno of Impact Radius describes the ongoing evolution of Impact Radius
How do you tell a technical problem from an unexpected trend? Here are a few more tips to make your analysis and diagnostics more savvy
What strategies political marketers should adopt moving forward
The greatest lessons marketers can take away from the Patriots-Falcons showdown
The power of tag management is evolving
How the BHF used innovation to raise awareness and donations
DMN editors discuss the disturbing trend of web powers misreporting video performance, and why marketers are ultimately powerless.
Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world
A deep dive into the origins, motives, and importance of cross device tracking
How Courchevel Tourisme partnered with Digital Social Retail to create the smartest ski city
Independent centrist candidate Emmanuel Macron hires firm to help with campaign
News forces advertisers to consider AdWords ability to match certain needs
The global commerce technology company expands data management and analytics capabilities
Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.
Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things
How can analytics companies get clients to trust data
Eddie Kim, chief data scientist at Sysomos speaks with DMN
For the first time, the company seems really, truly under siege by multiple stakeholders
Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months
A few measurement tactics can highlight attribution in analytics for a customer's journey
Search engine launches election insight tab
How will Salesforce's Einstein offering need to change to meet the needs of customers?
Google's new data tool offers marketers more data mining options for better advanced analytics models.
YouTube reports viewership record, but questions remain.
What is the distinct difference data and analytics?
Michael Jones of Pepperjam talks about taming the "wild west" of affiliate marketing
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