Exclusive news from Adobe Analytics Cloud
Is the classic concept of AIDA (Attention, Interest, Desire and Action) being superseded by a focus on micro-moments? What are the similarities - and the differences that make an impactful difference?
The use of shadow analytics solutions can obscure how signals from intent marketing can be interpreted. Here's how to avoid that
Here's how social analytics strategies will have to adjust to cope with the character boost on Twitter
Google is one of the big players showing how serverless tech can increase speed and efficiency in cloud services
Google's dynamic approach to chatbot analytics
Salesforce announces a major strategic partnership, activating Google 360 audiences outside Google for the first time — plus the Benioff keynote
Advanced analytics, incorporating machine learning, is becoming an important route to growth
The details may be technical, but the concepts are clear when it comes to analyzing seasonal retail data
Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"
For data-heads, the latest way of discovering customer segments explained
Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers
Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business
Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI
Business intelligence is helping to inform price optimization in retail and eCommerce
David Dunne of Velocidi talks about the company's AI-powered data quality roadmap
What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?
Datorama's SmartLenses focus marketing data into out-of-the-box dashboards
Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative
Eric Matisoff of Adobe talks about how Adobe customers draw value from accurate, actionable, scalable data
Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion
How marketers are using predictive analytics to engage sports to develop relationships with brands
Receptiv CEO speaks about how brands can learn about consumers with app data
The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources
Lost My Name developed a unique brand out of unique literary experiences
The Weather Company and LiveRamp collaborate for a first of its kind data integration
Patricia Césaire of ContentSquare
Better data for better results
Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices
Google has linked Search Console to Data Studio. The feature, on top of an AdWords MCC integration, opens new analysis opportunities to improve marketing. Here's how.
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