Mia Vallo of National Geographic on how a legendary magazine brand is now crushing it on social media (it has more Twitter followers than Donald Trump)
DMN's editor-in-chief hunts the social through the streets of Prague and the "luxe bunker" offices of Socialbakers
How a cool housekeeping tech solution became more strategic for its customers. Plus how the big boys fare in the 2018 Gartner Marketing Hub Quadrant
For beginners, how marketers can learn to create advanced data models from time series data
The spotlight on African-American representation in movies and on TV (think Black Panther) teaches lessons on how marketers can leverage data to retain market segments, defined in part by cultures
At the 2018 ABM Innovation Summit, Demandbase announced a deeper integration of Salesforce Pardot, and new world of ABM metrics
Big data? When you're talking about Subaru, a Treasure Data customer, you're talking about huge data. Brands need to future-proof their ability to handle data from everywhere, and maintain direct-to-customer connections
Facebook's decision to eliminate third-party targeting data leaves open lots of analytics questions, especially as data is essential to target marketing to specific consumers
Hootsuite's Penny Wilson on CX, plus an acquisition by Accenture Interactive, and a social analytics report from NetBase
Adobe's new Experience system of record. Where does the data come from and how can it efficiently be activated? Nate Smith has some answers
Blockchain introduces yet another mechanism for data verification, changing the role an analytics platform. Here's an overview of how Blockchain might influence analytics strategy
Everyone says the human touch will be needed for the foreseeable future. Here's why that's true
Image recognition, chatbot interaction, voice recognition, and other AI-driven factors are impacting the user interface. It's also changing analytics reporting of customer experience
Here's how data and analytics can help spot potential micro-moments where a brand can be useful to customers
How AutoAnything uses analytics to fuel their auto retail brand
Exclusive news from Adobe Analytics Cloud
Is the classic concept of AIDA (Attention, Interest, Desire and Action) being superseded by a focus on micro-moments? What are the similarities - and the differences that make an impactful difference?
The use of shadow analytics solutions can obscure how signals from intent marketing can be interpreted. Here's how to avoid that
Here's how social analytics strategies will have to adjust to cope with the character boost on Twitter
Google is one of the big players showing how serverless tech can increase speed and efficiency in cloud services
Google's dynamic approach to chatbot analytics
Salesforce announces a major strategic partnership, activating Google 360 audiences outside Google for the first time — plus the Benioff keynote
Advanced analytics, incorporating machine learning, is becoming an important route to growth
The details may be technical, but the concepts are clear when it comes to analyzing seasonal retail data
Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"
For data-heads, the latest way of discovering customer segments explained
Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers
Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business
Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI
Business intelligence is helping to inform price optimization in retail and eCommerce
Company of the Week
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