Analytics

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

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How do you tell a technical problem from an unexpected trend? Here are a few more tips to make your analysis and diagnostics more savvy

How Trump Changed Political Marketing

How Trump Changed Political Marketing

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What strategies political marketers should adopt moving forward

Top 5 Marketing Lessons from Super Bowl 51

Top 5 Marketing Lessons from Super Bowl 51

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The greatest lessons marketers can take away from the Patriots-Falcons showdown

The Growing Intelligence of Tag Management

The Growing Intelligence of Tag Management

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The power of tag management is evolving

British Heart Foundation Taps Into Virtual for Fundraising Event

British Heart Foundation Taps Into Virtual for Fundraising Event

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How the BHF used innovation to raise awareness and donations

Spotlight On: YouTube Metrics

Spotlight On: YouTube Metrics

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DMN editors discuss the disturbing trend of web powers misreporting video performance, and why marketers are ultimately powerless.

They Came By Tweet, They Came By App, and They Left A Message

They Came By Tweet, They Came By App, and They Left A Message

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Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world

The Cross Device Identity Holy Grail

The Cross Device Identity Holy Grail

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A deep dive into the origins, motives, and importance of cross device tracking

Courchevel Ski Resort Embraces Social to Connect

Courchevel Ski Resort Embraces Social to Connect

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How Courchevel Tourisme partnered with Digital Social Retail to create the smartest ski city

French Presidential Candidate Running Data-Based Campaign

French Presidential Candidate Running Data-Based Campaign

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Independent centrist candidate Emmanuel Macron hires firm to help with campaign

Google Warns Advertisers of Changes to Phone Numbers in Ads

Google Warns Advertisers of Changes to Phone Numbers in Ads

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News forces advertisers to consider AdWords ability to match certain needs

Pitney Bowes Spreads its Data Wings

Pitney Bowes Spreads its Data Wings

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The global commerce technology company expands data management and analytics capabilities

How Chatbots Talk Up IoT Measures in Analytics

How Chatbots Talk Up IoT Measures in Analytics

Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.

4 Practical Steps to Align Email Marketing with the IoT

4 Practical Steps to Align Email Marketing with the IoT

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Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things

Bridging the Trust Gap of Data

Bridging the Trust Gap of Data

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How can analytics companies get clients to trust data

Eddie Kim: A Love of Insights from Data

Eddie Kim: A Love of Insights from Data

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Eddie Kim, chief data scientist at Sysomos speaks with DMN

Facebook's Walled Garden Shows Cracks

Facebook's Walled Garden Shows Cracks

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For the first time, the company seems really, truly under siege by multiple stakeholders

One on One: Phil Ross on Clinton-Trump Social Analytics

One on One: Phil Ross on Clinton-Trump Social Analytics

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Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months

How To Read Analytics Clues for a Cross-Device Marketing Strategy

How To Read Analytics Clues for a Cross-Device Marketing Strategy

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A few measurement tactics can highlight attribution in analytics for a customer's journey

Bing Launches Election Insights, Provides Marketing Intelligence

Bing Launches Election Insights, Provides Marketing Intelligence

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Search engine launches election insight tab

The Dreamforce AI Dream

The Dreamforce AI Dream

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How will Salesforce's Einstein offering need to change to meet the needs of customers?

Google Data Studio: A Closer Look for Marketers

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Google's new data tool offers marketers more data mining options for better advanced analytics models.

Were YouTube's Debate Viewership Numbers a Sign of Success?

Were YouTube's Debate Viewership Numbers a Sign of Success?

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YouTube reports viewership record, but questions remain.

The Difference Between Data and Analytics

The Difference Between Data and Analytics

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What is the distinct difference data and analytics?

One on One: Michael Jones on Digital Marketing's Best Kept Secret

One on One: Michael Jones on Digital Marketing's Best Kept Secret

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Michael Jones of Pepperjam talks about taming the "wild west" of affiliate marketing

A Shallow Guide to Deep Learning

A Shallow Guide to Deep Learning

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We explain the new way computers are making themselves smarter, and its relevance to digital marketing

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

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Jay Stevens, CRO at Adform, sees TV and out-of-home lagging behind as data driven channels

Plugging the Operational Data Gap

Plugging the Operational Data Gap

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A new report exposes the gap between gathering marketing data and realizing its value it across functions

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