Analytics

One on One: Mia Vallo — Pictures People Want to See

One on One: Mia Vallo — Pictures People Want to See

By

Mia Vallo of National Geographic on how a legendary magazine brand is now crushing it on social media (it has more Twitter followers than Donald Trump)

Prague Diary: Spies, Skittles, and Joseph Beuys

Prague Diary: Spies, Skittles, and Joseph Beuys

By

DMN's editor-in-chief hunts the social through the streets of Prague and the "luxe bunker" offices of Socialbakers

The Monday Stack: LeanData Found the Right Pain Points

The Monday Stack: LeanData Found the Right Pain Points

By

How a cool housekeeping tech solution became more strategic for its customers. Plus how the big boys fare in the 2018 Gartner Marketing Hub Quadrant

How To Use Time Series Data in Advanced Analytics: Analytics Corner

How To Use Time Series Data in Advanced Analytics: Analytics Corner

By

For beginners, how marketers can learn to create advanced data models from time series data

How Brands Can Better Address African-American Consumers

How Brands Can Better Address African-American Consumers

By

The spotlight on African-American representation in movies and on TV (think Black Panther) teaches lessons on how marketers can leverage data to retain market segments, defined in part by cultures

The Impact of ABM: News from the Demandbase ABM Innovation Summit

The Impact of ABM: News from the Demandbase ABM Innovation Summit

By

At the 2018 ABM Innovation Summit, Demandbase announced a deeper integration of Salesforce Pardot, and new world of ABM metrics

Future-Proofing Big Brands Against the Data Explosion

Future-Proofing Big Brands Against the Data Explosion

By

Big data? When you're talking about Subaru, a Treasure Data customer, you're talking about huge data. Brands need to future-proof their ability to handle data from everywhere, and maintain direct-to-customer connections

The Third Party Is Over At Facebook: Analytics Corner

The Third Party Is Over At Facebook: Analytics Corner

By

Facebook's decision to eliminate third-party targeting data leaves open lots of analytics questions, especially as data is essential to target marketing to specific consumers

The Wednesday Stack: Social Experience and Social Analytics

The Wednesday Stack: Social Experience and Social Analytics

By

Hootsuite's Penny Wilson on CX, plus an acquisition by Accenture Interactive, and a social analytics report from NetBase

Adobe Experience Cloud: The Data Piece

Adobe Experience Cloud: The Data Piece

By

Adobe's new Experience system of record. Where does the data come from and how can it efficiently be activated? Nate Smith has some answers

How Blockchain Impacts the Analytics Stack: Analytics Corner

How Blockchain Impacts the Analytics Stack: Analytics Corner

By

Blockchain introduces yet another mechanism for data verification, changing the role an analytics platform. Here's an overview of how Blockchain might influence analytics strategy

The Real Reason Machines Won't Take Over

The Real Reason Machines Won't Take Over

By

Everyone says the human touch will be needed for the foreseeable future. Here's why that's true

Analytics Reporting Must Keep Up With AI: Analytics Corner

Analytics Reporting Must Keep Up With AI: Analytics Corner

By

Image recognition, chatbot interaction, voice recognition, and other AI-driven factors are impacting the user interface. It's also changing analytics reporting of customer experience

How to Develop Customer Micro-moments: Analytics Corner

How to Develop Customer Micro-moments: Analytics Corner

By

Here's how data and analytics can help spot potential micro-moments where a brand can be useful to customers

How AutoAnything Became A Data-Driven Brand

How AutoAnything Became A Data-Driven Brand

By

How AutoAnything uses analytics to fuel their auto retail brand

The Wednesday Stack: Adobe Makes Analytics More Accessible

The Wednesday Stack: Adobe Makes Analytics More Accessible

By

Exclusive news from Adobe Analytics Cloud

AIDA versus Micro-Moments: The Differences That Matter

AIDA versus Micro-Moments: The Differences That Matter

By

Is the classic concept of AIDA (Attention, Interest, Desire and Action) being superseded by a focus on micro-moments? What are the similarities - and the differences that make an impactful difference?

How Shadow Analytics Disrupts Intent Marketing: Analytics Corner

How Shadow Analytics Disrupts Intent Marketing: Analytics Corner

By

The use of shadow analytics solutions can obscure how signals from intent marketing can be interpreted. Here's how to avoid that

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

By

Here's how social analytics strategies will have to adjust to cope with the character boost on Twitter

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

By

Google is one of the big players showing how serverless tech can increase speed and efficiency in cloud services

A Look at Google Chatbase: Analytics Corner

A Look at Google Chatbase: Analytics Corner

By

Google's dynamic approach to chatbot analytics

Salesforce Says OK Google: Live from Dreamforce

Salesforce Says OK Google: Live from Dreamforce

By

Salesforce announces a major strategic partnership, activating Google 360 audiences outside Google for the first time — plus the Benioff keynote

How Machine Learning Can Build Brand Value

How Machine Learning Can Build Brand Value

By

Advanced analytics, incorporating machine learning, is becoming an important route to growth

From Pumpkin Spice Metrics to Year-Round Loyalty

From Pumpkin Spice Metrics to Year-Round Loyalty

By

The details may be technical, but the concepts are clear when it comes to analyzing seasonal retail data

Live from  DMA &Then: Patrick Tripp of RedPoint Global

Live from DMA &Then: Patrick Tripp of RedPoint Global

By

Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"

What is Clustering, and Why Should Marketers Care?

What is Clustering, and Why Should Marketers Care?

By

For data-heads, the latest way of discovering customer segments explained

Personalization Means Fast Credit

Personalization Means Fast Credit

By

Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers

One on One: Ali Bohra on How the DMP Has Changed

One on One: Ali Bohra on How the DMP Has Changed

By

Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business

One on One: Errol Apostolopoulos on the Power of Social Images

One on One: Errol Apostolopoulos on the Power of Social Images

By

Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

By

Business intelligence is helping to inform price optimization in retail and eCommerce

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above