Analytics

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

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Business intelligence is helping to inform price optimization in retail and eCommerce

One on One: David Dunne on Helping Clients Get Closer to Customers

One on One: David Dunne on Helping Clients Get Closer to Customers

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David Dunne of Velocidi talks about the company's AI-powered data quality roadmap

Engaging Audiences with a Smart CDP

Engaging Audiences with a Smart CDP

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What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?

Instant Dashboards from Datorama

Instant Dashboards from Datorama

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Datorama's SmartLenses focus marketing data into out-of-the-box dashboards

The Force Awakens For Retail: Re-imagining Digital Strategy

The Force Awakens For Retail: Re-imagining Digital Strategy

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Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative

One on One: Eric Matisoff on Making Data Actionable

One on One: Eric Matisoff on Making Data Actionable

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Eric Matisoff of Adobe talks about how Adobe customers draw value from accurate, actionable, scalable data

How To Make Media More Effective for Cross-Device Marketing

How To Make Media More Effective for Cross-Device Marketing

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Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion

Predictive Analytics Wins Sports Fans

Predictive Analytics Wins Sports Fans

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How marketers are using predictive analytics to engage sports to develop relationships with brands

How a User-First Approach Helps Audience Targeting in Mobile

How a User-First Approach Helps Audience Targeting in Mobile

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Receptiv CEO speaks about how brands can learn about consumers with app data

Measuring The Shift In Retail

Measuring The Shift In Retail

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The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources

How Data Catapulted the Personalized Children's Book

How Data Catapulted the Personalized Children's Book

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Lost My Name developed a unique brand out of unique literary experiences

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

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The Weather Company and LiveRamp collaborate for a first of its kind data integration

One on One: Patricia Césaire on Data and the Content Experience

One on One: Patricia Césaire on Data and the Content Experience

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Patricia Césaire of ContentSquare

Foursquare Unveils Predictive Analytics Platform

Foursquare Unveils Predictive Analytics Platform

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Better data for better results

Deciding The Right Data for A Data Layer: A Primer

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Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices

How Blending Outside Data With SEO Brings More Customers

How Blending Outside Data With SEO Brings More Customers

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Google has linked Search Console to Data Studio. The feature, on top of an AdWords MCC integration, opens new analysis opportunities to improve marketing. Here's how.

Google, AccuWeather Bring Weather Data, Analytics Solutions

Google, AccuWeather Bring Weather Data, Analytics Solutions

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AccuWeather solutions aims at giving business leaders the opportunity to view the impact of weather on business performance

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

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David Yovanno of Impact Radius describes the ongoing evolution of Impact Radius

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

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How do you tell a technical problem from an unexpected trend? Here are a few more tips to make your analysis and diagnostics more savvy

How Trump Changed Political Marketing

How Trump Changed Political Marketing

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What strategies political marketers should adopt moving forward

Top 5 Marketing Lessons from Super Bowl 51

Top 5 Marketing Lessons from Super Bowl 51

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The greatest lessons marketers can take away from the Patriots-Falcons showdown

The Growing Intelligence of Tag Management

The Growing Intelligence of Tag Management

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The power of tag management is evolving

British Heart Foundation Taps Into Virtual for Fundraising Event

British Heart Foundation Taps Into Virtual for Fundraising Event

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How the BHF used innovation to raise awareness and donations

Spotlight On: YouTube Metrics

Spotlight On: YouTube Metrics

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DMN editors discuss the disturbing trend of web powers misreporting video performance, and why marketers are ultimately powerless.

They Came By Tweet, They Came By App, and They Left A Message

They Came By Tweet, They Came By App, and They Left A Message

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Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world

The Cross Device Identity Holy Grail

The Cross Device Identity Holy Grail

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A deep dive into the origins, motives, and importance of cross device tracking

Courchevel Ski Resort Embraces Social to Connect

Courchevel Ski Resort Embraces Social to Connect

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How Courchevel Tourisme partnered with Digital Social Retail to create the smartest ski city

French Presidential Candidate Running Data-Based Campaign

French Presidential Candidate Running Data-Based Campaign

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Independent centrist candidate Emmanuel Macron hires firm to help with campaign

Google Warns Advertisers of Changes to Phone Numbers in Ads

Google Warns Advertisers of Changes to Phone Numbers in Ads

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News forces advertisers to consider AdWords ability to match certain needs

Pitney Bowes Spreads its Data Wings

Pitney Bowes Spreads its Data Wings

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The global commerce technology company expands data management and analytics capabilities

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