Salesforce announces a major strategic partnership, activating Google 360 audiences outside Google for the first time — plus the Benioff keynote
Advanced analytics, incorporating machine learning, is becoming an important route to growth
The details may be technical, but the concepts are clear when it comes to analyzing seasonal retail data
Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"
For data-heads, the latest way of discovering customer segments explained
Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers
Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business
Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI
Business intelligence is helping to inform price optimization in retail and eCommerce
David Dunne of Velocidi talks about the company's AI-powered data quality roadmap
What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?
Datorama's SmartLenses focus marketing data into out-of-the-box dashboards
Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative
Eric Matisoff of Adobe talks about how Adobe customers draw value from accurate, actionable, scalable data
Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion
How marketers are using predictive analytics to engage sports to develop relationships with brands
Receptiv CEO speaks about how brands can learn about consumers with app data
The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources
Lost My Name developed a unique brand out of unique literary experiences
The Weather Company and LiveRamp collaborate for a first of its kind data integration
Patricia Césaire of ContentSquare
Better data for better results
Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices
Google has linked Search Console to Data Studio. The feature, on top of an AdWords MCC integration, opens new analysis opportunities to improve marketing. Here's how.
AccuWeather solutions aims at giving business leaders the opportunity to view the impact of weather on business performance
David Yovanno of Impact Radius describes the ongoing evolution of Impact Radius
How do you tell a technical problem from an unexpected trend? Here are a few more tips to make your analysis and diagnostics more savvy
What strategies political marketers should adopt moving forward
The greatest lessons marketers can take away from the Patriots-Falcons showdown
The power of tag management is evolving
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