Analytics

The Wednesday Stack: Adobe Makes Analytics More Accessible

The Wednesday Stack: Adobe Makes Analytics More Accessible

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Exclusive news from Adobe Analytics Cloud

AIDA versus Micro-Moments: The Differences That Matter

AIDA versus Micro-Moments: The Differences That Matter

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Is the classic concept of AIDA (Attention, Interest, Desire and Action) being superseded by a focus on micro-moments? What are the similarities - and the differences that make an impactful difference?

How Shadow Analytics Disrupts Intent Marketing: Analytics Corner

How Shadow Analytics Disrupts Intent Marketing: Analytics Corner

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The use of shadow analytics solutions can obscure how signals from intent marketing can be interpreted. Here's how to avoid that

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

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Here's how social analytics strategies will have to adjust to cope with the character boost on Twitter

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

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Google is one of the big players showing how serverless tech can increase speed and efficiency in cloud services

A Look at Google Chatbase: Analytics Corner

A Look at Google Chatbase: Analytics Corner

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Google's dynamic approach to chatbot analytics

Salesforce Says OK Google: Live from Dreamforce

Salesforce Says OK Google: Live from Dreamforce

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Salesforce announces a major strategic partnership, activating Google 360 audiences outside Google for the first time — plus the Benioff keynote

How Machine Learning Can Build Brand Value

How Machine Learning Can Build Brand Value

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Advanced analytics, incorporating machine learning, is becoming an important route to growth

From Pumpkin Spice Metrics to Year-Round Loyalty

From Pumpkin Spice Metrics to Year-Round Loyalty

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The details may be technical, but the concepts are clear when it comes to analyzing seasonal retail data

Live from  DMA &Then: Patrick Tripp of RedPoint Global

Live from DMA &Then: Patrick Tripp of RedPoint Global

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Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"

What is Clustering, and Why Should Marketers Care?

What is Clustering, and Why Should Marketers Care?

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For data-heads, the latest way of discovering customer segments explained

Personalization Means Fast Credit

Personalization Means Fast Credit

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Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers

One on One: Ali Bohra on How the DMP Has Changed

One on One: Ali Bohra on How the DMP Has Changed

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Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business

One on One: Errol Apostolopoulos on the Power of Social Images

One on One: Errol Apostolopoulos on the Power of Social Images

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Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

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Business intelligence is helping to inform price optimization in retail and eCommerce

One on One: David Dunne on Helping Clients Get Closer to Customers

One on One: David Dunne on Helping Clients Get Closer to Customers

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David Dunne of Velocidi talks about the company's AI-powered data quality roadmap

Engaging Audiences with a Smart CDP

Engaging Audiences with a Smart CDP

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What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?

Instant Dashboards from Datorama

Instant Dashboards from Datorama

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Datorama's SmartLenses focus marketing data into out-of-the-box dashboards

The Force Awakens For Retail: Re-imagining Digital Strategy

The Force Awakens For Retail: Re-imagining Digital Strategy

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Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative

One on One: Eric Matisoff on Making Data Actionable

One on One: Eric Matisoff on Making Data Actionable

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Eric Matisoff of Adobe talks about how Adobe customers draw value from accurate, actionable, scalable data

How To Make Media More Effective for Cross-Device Marketing

How To Make Media More Effective for Cross-Device Marketing

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Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion

Predictive Analytics Wins Sports Fans

Predictive Analytics Wins Sports Fans

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How marketers are using predictive analytics to engage sports to develop relationships with brands

How a User-First Approach Helps Audience Targeting in Mobile

How a User-First Approach Helps Audience Targeting in Mobile

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Receptiv CEO speaks about how brands can learn about consumers with app data

Measuring The Shift In Retail

Measuring The Shift In Retail

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The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources

How Data Catapulted the Personalized Children's Book

How Data Catapulted the Personalized Children's Book

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Lost My Name developed a unique brand out of unique literary experiences

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

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The Weather Company and LiveRamp collaborate for a first of its kind data integration

One on One: Patricia Césaire on Data and the Content Experience

One on One: Patricia Césaire on Data and the Content Experience

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Patricia Césaire of ContentSquare

Foursquare Unveils Predictive Analytics Platform

Foursquare Unveils Predictive Analytics Platform

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Better data for better results

Deciding The Right Data for A Data Layer: A Primer

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Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices

How Blending Outside Data With SEO Brings More Customers

How Blending Outside Data With SEO Brings More Customers

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Google has linked Search Console to Data Studio. The feature, on top of an AdWords MCC integration, opens new analysis opportunities to improve marketing. Here's how.

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