Analytics

Key search marketing tip: Get your keywords organized

June 22, 2009

Successful PPC and SEO starts with keyword discovery, research and organization. In paid search, discovery and research are important, since searches of the keywords you pick are what you're paying for. Organization is an often overlooked, yet critical, task. Intelligent keyword management and organization are important for organic search optimization.
 

Optimize customer interactions in a downturn

Mark Nagaitis, CEO, 7 Billion People June 22, 2009

It's pretty bleak out there, and some are predicting that the economy will get worse before it gets better. In this sort of environment, e-commerce marketers need to take a look at the ROI of their outbound marketing, and how effective their Web site is at converting customers coming to the site. Traffic generation spend is wasted if that traffic does not convert, and average conversion rates hovering at 3% or so seem to indicate that the selling conversation that we are having with our customers leaves something to be desired.
 

FOXSports selects Unica for Web tracking, analytics

Lauren Bell June 19, 2009

FOXSports.com has started using Unica's NetInsight OnDemand to track visitor behavior and provide Web analytics that will help the site create more relevant, successful marketing programs. The MSN-hosted site, which claims more than 15 million users per month, will be using Unica's technology to track and report all visitor activity on FOXSports.com and affiliated sites.
 

Microsoft's click fraud suit applauded by Internet advertisers

Lynne Miller June 18, 2009

The impact of Microsoft's lawsuit against a trio suspected of carrying out a massive click fraud scam remains to be seen, but experts who follow online advertising welcomed the action and voiced hope that the case would deter people who routinely manipulate clicks on Web ads.
 

Sur La Table looks to database, e-marketing for growth

Lauren Bell June 17, 2009

Kitchenware retailer Sur La Table has chosen Pluris Marketing to build the store's new marketing database and assist with data integration and analytics. Pluris will help the multichannel kitchen store with data integration and analytics on customer information gleaned from search, e-mail, catalog, e-commerce, mobile and social media.
 

Inbox Insider: Reputation is key to deliverability

Dianna Dilworth June 16, 2009

Deliverability is a key issue for e-mail marketers. No matter how good your creative is or how relevant the content, if your e-mail does not get delivered, it might as well not exist.
 

DMA launches committee around future of multichannel marketing

Carol Krol June 16, 2009

The Direct Marketing Association on Wednesday announced it has launched the iDirect Leadership Committee to provide thought leadership to the industry regarding data-enriched multichannel marketing. That will include driving new educational programs and conducting and publishing research around the fusion of traditional direct marketing with data, analytics and online programs.
 

Online Videos Capturing More Viewing Time

Lynne Miller June 16, 2009

People are spending more time watching videos online. According to the Nielsen Online VideoCensus, the time per viewer spent looking at videos online jumped 49% in May 2009 compared to May 2008.
 

Study says cross-channel and digital are key, but integration and measurement lag behind

Sharon Goldman June 16, 2009

The majority of marketers appreciate cross-channel campaigns, but true integration and measurement still lags behind, particularly in terms of digital, according to a study by independent third party ad server Eyeblaster and marketing intelligence firm TNS called "The Digital Horizon: A Chasm Between Expectation and Execution."
 

People News from FatWire, Razorfish, GroupM, Peer39, Fanscape

June 16, 2009

Loren Weinberg has been promoted at FatWire... Marc Lucas named ECD at Razorfish...Warren Mays joins Peer39...Richard Foster promoted at GroupM Entertainment UK...Fanscape hires two directors
 

The Daily Tube drives traffic with e-mail

Dianna Dilworth June 15, 2009

For The Daily Tube, an online video aggregation site, e-mail subscribers are the most loyal audience and have helped drive traffic on the site.
 

Engagement metrics evolve beyond CTR along with Web display ad technologies

Nathan Golia June 15, 2009

The New York Times ran an article on May 31 titled "Put ad on Web. Count clicks. Revise."
 

PostNet signs Epicor for CRM, loyalty growth

Lauren Bell June 12, 2009

PostNet International Franchise Corp., a global postal, copy, design and print service shop, has sign Epicor as its CRM provider. Epicor has been charged with helping PostNet develop a long-term CRM strategy, improving upon its previous in-house CRM work, which focused largely on point-of-sale efforts.
 

Financial industry group goes deeper into data

Lauren Bell June 11, 2009

The Bank Administration Institute (BAI), a research company serving the financial services industry, has tapped DataMentors for data processing services. DataMentors is providing BAI Research with its DMValiData and DataFuse software, which the firm will use to help create its diagnostics and reports for member banks.
 

BT providers punch up data capabilities with new platform

Lauren Bell June 10, 2009

AudienceScience is one of the first behavioral targeting companies to start using CoreMetrics' new AdTarget platform. AdTarget syndicates data about Web site visitors across ad networks and products. The information is then integrated into the behavioral targeting platforms of ad serving companies like AudienceScience, allowing them to create personalized display ads in real time for online consumers.
 

Simpro introduces IVR platform for DRTV

Nathan Golia June 09, 2009

Simpro Solutions Inc., a Toronto-based provider of call center and CRM services, has launched an automated interactive voice response (IVR) portal for DRTV. Key features of the tool include automated call distribution and call answering, real-time customer order, billing and fulfillment.
 

Three components that lead to e-mail success

Steve Jones, founder of Analytics Direct, LLC June 09, 2009

Measurement, relevance and integration remain the three keys to e-mail campaign success. Performing this kind of "MRI" allows you to examine your marketing effectiveness.
 

Sears settles with FTC over Web-tracking software

Chantal Todé June 04, 2009

The Federal Trade Commission is reporting a settlement with Sears Holdings Management Corp. over charges the retailer failed to adequately disclose the scope of consumers' personal information it collected via a downloadable software application. According to the FTC's complaint, Sears invited certain consumers visiting the Sears.com and Kmart.com Web sites to become members of the "My SHC Community" and paid them $10 to participate in on-going interactions with the retailer.
 

Grocery chains intensify loyalty efforts

Lauren Bell June 03, 2009

K-VA-T, a regional chain of grocery stores in the Southeast, has started implementing Retalix Loyalty software to manage the latest phase of its customer loyalty program. The 106-store chain was already using Retalix StoreLine and HQ software to manage point-of-sale and price management, but still put out an RFP to about 20 vendors before choosing Retalix Loyalty. The new system, which will manage the Food City ValuCard Baby Club, Kids Club, Pet Club and Wine Club programs, delivers targeted, personalized offers to consumers and tracks offer performance in real-time.
 

Dairy Queen taps mobile tech for loyalty

Lauren Bell June 02, 2009

Dairy Queen has signed on to use a new RFID-based mobile loyalty platform from mobile marketing company Tetherball. The new Tetherball platform, released June 2, helps clients like Dairy Queen deliver permission-based mobile coupons, rewards, sweepstakes and notifications to consumers through an RFID chip, called a Tetherball Tag, which attaches to their mobile phones.
 

Sharpie, Draftfcb launch integrated campaign

Lauren Bell June 02, 2009

Sharpie is looking for consumer engagement with its new "Uncap what's inside" campaign, launched June 1. The campaign, created by the marker-maker's integrated agency Draftfcb, centers on just-launched Web site SharpieUncapped.com. The interactive site invites users to register, submit their Sharpie artwork, watch other artists in action, view product demos and connect with the brand on Twitter, Facebook, YouTube, Flickr and the Sharpie blog.
 

Social media and video measurement take world of Web analytics to next level

Sharon Goldman June 02, 2009

When Omniture announced a new solution to measure the success of Facebook applications last week, it was just another example of the growing complexity of analytics and the expansion of analytics beyond Web sites to social media content hubs such as YouTube, Facebook and blogs. In a way, experts say, the term 'Web analytics' itself is becoming a bit of a misnomer.
 

Does your digital strategy need an app?

Cara Wood June 01, 2009

On May 26, Nokia launched its Ovi Store, an online software and content repository, to an estimated 50 million Nokia device owners worldwide.
 

BPA names new chair, adds to board

Lauren Bell June 01, 2009

BPA Worldwide has named Gaye Sussman its chairman for 2009-2010 and elected five new members to its board of directors. BPA president and CEO Glenn Hansen will report to Sussman, and she will oversee board meetings and sit on the executive committee of BPA.
 

Nailed It: DMNews speaks with BestBuyEyeGlasses.com

June 01, 2009

Eyal Gutentag, principal at BestBuyEyeGlasses.com, discusses a new strategy that is driving results from its recommendations engine.
 

RightNow helping clients get social

Lauren Bell May 29, 2009

RightNow Technologies has joined the growing field of CRM providers offering social network monitoring to clients. Cloud Monitor, part of RightNow's latest service suite upgrade, tracks consumer comments on Twitter and YouTube and feeds these data into the user company's CRM system.
 

Ace Hardware, TargusInfo make loyalty easier

Lauren Bell May 27, 2009

Ace Hardware Corp. has begun using TargusInfo's On-Demand Insight tools to better manage its card-based loyalty program. With TargusInfo, Ace Hardware employees need only collect customers' phone numbers at the point of sale to sign them up for an Ace Rewards Card. TargusInfo's On-Demand Identification services then use the numbers to automatically capture other contact information, like e-mail and mailing addresses, which Ace uses to communicate to customers.
 

Web analytics tools should measure social media

Albert Gouyet, VP of Marketing, Quantivo May 27, 2009

If you are responsible for a Web site, it is easy to believe that you are well prepared to capitalize on a surprise influx of visitors driven by social media and viral behavior. However, most Web analytics tools today were designed for Web 1.0 -- a world where visitor behavior did not change in a flash. Luckily, new types of technologies designed for these kinds of behavioral analysis are emerging. Known under various names such as associative, temporal or affinity databases, these solutions are reaching the level of maturity, scalability and performance necessary to handle Web data.
 

Avid joins Salesforce CRM roster

Lauren Bell May 26, 2009

Avid, a producer of digital audio and video technology, is in the process of implementing Salesforce CRM across all customer-facing operations in an effort to get a better understanding of its customer base. Salesforce was chosen as the company's global CRM system following a formal evaluation and review process.
 

National Geographic retains Epsilon

Lauren Bell May 22, 2009

National Geographic Society, publisher of the more than 5 million circulation National Geographic magazine, has retained Epsilon for database hosting and marketing services. The nonprofit has been an Epsilon database client since 1997 and also uses the agency's e-mail and Epsilon Targeting services to manage and market to its 45 million-member database.
 

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