Consumers' hunger for shopping grows from Thanksgiving to Cyber Monday, but their mobile appetite dwindles.
SAS CEO James Goodnight, Ph.D., breaks down high-performance analytics: how it works and the circumstances in which businesses should consider implementing it.
The two companies unveil a strategic partnership to create a unified product roadmap that combines the SAP HANA platform and SAS analytics.
Predictive analytics and improved mobile and video capabilities are among improvements.
Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."
High atop the list of completely unnecessary marketing terms is the recently coined Big Data marketing.
The million dollar question: How does a marketer measure how much an ad on one channel influences purchases through another channel?
Adobe's Director of Product Marketing Advertising Solutions breaks down the role of analytics in the ad space.
When it comes to segmentation and marketers the news is bad and worse, according to Sri Sridharan, Forrester's chief expert on the subject.
Consumers' paths to purchase have become more circuitous, so direct response marketers must find ways to stay in step along that winding road.
For most of the year the US Open may as well be a small business. But for two weeks at the end of summer, its digital properties explode with activity.
#Hashtagging is here to stay, and marketers should take advantage of the data it creates.
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
Tag management isn't all fun and games.
Point Defiance Zoo and Aquarium joins forces with BrightStar Partners to optimize email strategy, and enhance visitor experience.
Data out of context is like a fish out of water—it doesn't make much sense and after a while it'll probably start to stink.
Motorcycle Superstore travels its own road with its in-house ecommerce platform. However it still needs a powerful analytics engine to power customers down the purchase path.
A name change for the foundation aims to better highlight its mission and growth strategy.
Five loyalty analytics rules to remember before rushing in.
Creativity in the age of marketing accountability.
The playbook for turning data science into business growth.
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
Marginal return analysis helps marketers identify the optimal multichannel marketing mix.
Marketers admit to being gridlocked by all the options jamming their radars in the digital age. Here's a list to help them get on the right course.
Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.
How marketers can move one-and-done customers to repeat buyers.
The data gained from loyalty programs is invaluable for direct marketing planning.
If you know something valuable about your customers, use it.
CMOs are looking for more results and analytics to prove the value of their efforts—and the world is moving quickly, so there's pressure to keep up.
Some SMBs are playing at a higher level with analytics that provides insight more readily available to their enterprise competitors.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.