Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.
To gain the attention of increasingly empowered and less trusting customers your campaigns need to be more sophisticated than ever. Join guest speaker Jason McNellis from Forrester Research, Inc. as he discusses "Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns." Jason will outline the technology and analytics that marketers need to dramatically increase marketing performance. Jason will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum effect.
FRHI Hotels and Resorts' Jeannette Ho explains why the luxury hotel brand is putting a greater emphasis on emotion.
Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.
The airline launches a Listening Center to centralize social, industry, and operational data.
Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.
Research from Google says that 70% of mobile searchers make phone calls to businesses. And the vast majority of those people make phone calls within a few minutes of their search. You need to be ready when those calls come in.
In this webcast, Carlton van Putten--who has spoken at marketing events across North America--will share emerging trends for call analytics in 2014. He'll explain why traditional call tracking is not relevant - in light of what today's call analytics solutions can do.
The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? Read the full scenario and send your answers to firstname.lastname@example.org by Friday, August 29.
The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.
Marketers now dedicate a quarter of their budgets to IT spending.
Learn how Macys.com uses predictive analytics to enhance its customer experience and increase online sales.
Volumetric measures will only take you so far. How many people are tweeting about your brand or program is nearly irrelevant if you don't also know the context.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Experts reveal which metrics matter most for six marketing channels.
No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.
As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.
Popular trends reflect strategies helping marketers manage data and craft successful campaigns.
Marketing success needs to be defined, specified, agreed upon, and then made highly visible.
Yes, we have better and faster analytic models and we can now do a more effective job estimating ROI. Unfortunately, we're not seeing this in the marketplace.
What are the most compelling ways to measure marketing success?
Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.
Even the most data-centric marketers find it challenging to analyze a key mobile touchpoint: email.
What kind of data do marketers need to enable them to get closer to their customers to drive revenue and profitability for their companies?
In the search for insight, how relevant is the "size" of the data?
Big Data gives you answers to what variables have potential, but testing gives you the truth.
The CEO at Hanover Manufacturing is pushing for nepotism and the CMO is in a quandary. What would you do? See what our readers had to say.
The future looks bright for marketers' budgets.
The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.