The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.
Marketers now dedicate a quarter of their budgets to IT spending.
Learn how Macys.com uses predictive analytics to enhance its customer experience and increase online sales.
Volumetric measures will only take you so far. How many people are tweeting about your brand or program is nearly irrelevant if you don't also know the context.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Experts reveal which metrics matter most for six marketing channels.
No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.
As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.
Popular trends reflect strategies helping marketers manage data and craft successful campaigns.
Marketing success needs to be defined, specified, agreed upon, and then made highly visible.
Yes, we have better and faster analytic models and we can now do a more effective job estimating ROI. Unfortunately, we're not seeing this in the marketplace.
What are the most compelling ways to measure marketing success?
Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.
Even the most data-centric marketers find it challenging to analyze a key mobile touchpoint: email.
What kind of data do marketers need to enable them to get closer to their customers to drive revenue and profitability for their companies?
In the search for insight, how relevant is the "size" of the data?
Big Data gives you answers to what variables have potential, but testing gives you the truth.
The CEO at Hanover Manufacturing is pushing for nepotism and the CMO is in a quandary. What would you do? See what our readers had to say.
The future looks bright for marketers' budgets.
The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.
John Foreman is one data scientist who takes a practical approach to marketing applications of data analytics. Sometimes, he contends, the easier approach is the better one.
The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.
Customer listening should always be followed by analysis and action.
Effective customer acquisition marketing campaigns come down to a simple mantra: Don't put all your eggs in one basket.
Consumers' hunger for shopping grows from Thanksgiving to Cyber Monday, but their mobile appetite dwindles.
SAS CEO James Goodnight, Ph.D., breaks down high-performance analytics: how it works and the circumstances in which businesses should consider implementing it.
The two companies unveil a strategic partnership to create a unified product roadmap that combines the SAP HANA platform and SAS analytics.
Predictive analytics and improved mobile and video capabilities are among improvements.
Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.