The playbook for turning data science into business growth.
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
Marginal return analysis helps marketers identify the optimal multichannel marketing mix.
Marketers admit to being gridlocked by all the options jamming their radars in the digital age. Here's a list to help them get on the right course.
Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.
How marketers can move one-and-done customers to repeat buyers.
The data gained from loyalty programs is invaluable for direct marketing planning.
If you know something valuable about your customers, use it.
CMOs are looking for more results and analytics to prove the value of their efforts—and the world is moving quickly, so there's pressure to keep up.
Some SMBs are playing at a higher level with analytics that provides insight more readily available to their enterprise competitors.
What's in when it comes to the inbox? Epsilon's Quinn Jalli talks email with Direct Marketing News Editor-in-Chief Ginger Conlon.
When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities.
Leveraging the power of Big Data analytics—through the integration of all data elements—is a new approach and a must for the faster decision making required today.
It is understandable for marketers to feel a little underwhelmed by the Big Data revolution.
The launch of Havas Worldwide's Shared Owned & Earned media unit, which the agency will announce tomorrow, reflects a shift in the way brands evaluate their marketing campaigns in less-traditional channels like social media.
Ben Watson, VP of marketing at HootSuite—known for its social media management solutions—says that there will be even more disruption in 2013 that brands will have to address, especially as they further extend into social networks.
Marketing is the tip of the spear when it comes to social media adoption within an enterprise.
A bit more marketing technology and a bit less hype would be welcome changes in 2013, as marketers continue to adapt to an ever-changing marketplace.
Don't get so distracted by Big Data that other challenges or opportunities go unheeded.
Big Data may be top-of-mind, but there are other important data issues that marketers must stay focused on.
A healthy relationship with customer data, which requires compromise, does more than bring marketers peace of mind—it produces results.
Marketing will continue to drive momentum for Big Data analytics and the business gains possible from deep customer insight.
When it comes to your customers, are you relying on data or do you still rely on intuition when making decisions?
How a people-driven technology approach helps companies avoid five marketing automation pitfalls.
Direct marketers should adopt, in conjunction with Big Data, the concept of Big Measurement.
Forrester's report on customer analytics providers examines how well these firms meet the needs of today's marketing organizations.
Real-time data is what marketers want; old-time analytics is what they've got.
You want to deliver on digital's promise of anytime, anywhere engagement, but also tie your investments to business results. Here are five tips to get that done.
Too many marketers overlook the essential ingredient of direct marketing: Testing.
The CRM company announced that it has added 20 social analytics providers into its Social Insights ecosystem for Marketing Cloud, as well as a new business model around the piloting and purchasing process.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.