The tricky part of marketing strategy is finding the perfect balance between company needs and customer wants.
Almost all marketers find analytics useful.
Turns out that a few small details can make a big impact on your customers—and their decisions.
Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.
Chief marketer at SAS, Jim Davis, says that attention shouldn't be on just devices but rather data, analytics, and insights.
The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.
In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.
A difference in opinion regarding Big Data's importance can hinder success.
Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.
The online grocer nourishes customer trust through education and engagement.
The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.
To gain the attention of increasingly empowered and less trusting customers your campaigns need to be more sophisticated than ever. Join guest speaker Jason McNellis from Forrester Research, Inc. as he discusses "Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns." Jason will outline the technology and analytics that marketers need to dramatically increase marketing performance. Jason will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum effect.
FRHI Hotels and Resorts' Jeannette Ho explains why the luxury hotel brand is putting a greater emphasis on emotion.
Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.
The airline launches a Listening Center to centralize social, industry, and operational data.
Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.
Research from Google says that 70% of mobile searchers make phone calls to businesses. And the vast majority of those people make phone calls within a few minutes of their search. You need to be ready when those calls come in.
In this webcast, Carlton van Putten--who has spoken at marketing events across North America--will share emerging trends for call analytics in 2014. He'll explain why traditional call tracking is not relevant - in light of what today's call analytics solutions can do.
The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? Read the full scenario and send your answers to firstname.lastname@example.org by Friday, August 29.
The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.
Marketers now dedicate a quarter of their budgets to IT spending.
Learn how Macys.com uses predictive analytics to enhance its customer experience and increase online sales.
Volumetric measures will only take you so far. How many people are tweeting about your brand or program is nearly irrelevant if you don't also know the context.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Experts reveal which metrics matter most for six marketing channels.
No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.
As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.
Popular trends reflect strategies helping marketers manage data and craft successful campaigns.
Marketing success needs to be defined, specified, agreed upon, and then made highly visible.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...