Analytics

Why Traditional Call Tracking Is No Longer Enough

Why Traditional Call Tracking Is No Longer Enough

In this webcast, Carlton van Putten--who has spoken at marketing events across North America--will share emerging trends for call analytics in 2014. He'll explain why traditional call tracking is not relevant - in light of what today's call analytics solutions can do.

Marketing Challenge: Making Way for New Marketing Technology

Marketing Challenge: Making Way for New Marketing Technology

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The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? Read the full scenario and send your answers to ginger.conlon@dmnews.com by Friday, August 29.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

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The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Are CMOs the New Mr. Robotos? [Infographic]

Are CMOs the New Mr. Robotos? [Infographic]

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Marketers now dedicate a quarter of their budgets to IT spending.

Make Your Marketing More Customer Centric

Make Your Marketing More Customer Centric

Learn how Macys.com uses predictive analytics to enhance its customer experience and increase online sales.

Social TV Analytics That Go Beyond the Buzz-Numbers

Social TV Analytics That Go Beyond the Buzz-Numbers

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Volumetric measures will only take you so far. How many people are tweeting about your brand or program is nearly irrelevant if you don't also know the context.

Marketing Chatter: May 2014

Marketing Chatter: May 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Metrics That Measure Up

Metrics That Measure Up

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Experts reveal which metrics matter most for six marketing channels.

CMOs Gear Up to Tackle the Onslaught of Data

CMOs Gear Up to Tackle the Onslaught of Data

No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.

Infographic: The Power of Real-Time Marketing

Infographic: The Power of Real-Time Marketing

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As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Top Four Data Trends in 2014

The Top Four Data Trends in 2014

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Popular trends reflect strategies helping marketers manage data and craft successful campaigns.

To Measure Success Is to First Define It

To Measure Success Is to First Define It

Marketing success needs to be defined, specified, agreed upon, and then made highly visible.

Trade Complexity for Elegance

Trade Complexity for Elegance

Yes, we have better and faster analytic models and we can now do a more effective job estimating ROI. Unfortunately, we're not seeing this in the marketplace.

Short-Term Gains, Long-Term Wins

Short-Term Gains, Long-Term Wins

What are the most compelling ways to measure marketing success?

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the Data Door

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Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.

Is the Inbox Out for Mobile?

Is the Inbox Out for Mobile?

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Even the most data-centric marketers find it challenging to analyze a key mobile touchpoint: email.

Use Data—Big and Small—to Improve Customer Relationships

Use Data—Big and Small—to Improve Customer Relationships

What kind of data do marketers need to enable them to get closer to their customers to drive revenue and profitability for their companies?

When Big Data and Small Data Work Together

When Big Data and Small Data Work Together

In the search for insight, how relevant is the "size" of the data?

Analytics and Testing: Do you Want Answers, or Do you Want the Truth?

Analytics and Testing: Do you Want Answers, or Do you Want the Truth?

Big Data gives you answers to what variables have potential, but testing gives you the truth.

Fighting Ill-Fitting Favoritism: Answers

Fighting Ill-Fitting Favoritism: Answers

The CEO at Hanover Manufacturing is pushing for nepotism and the CMO is in a quandary. What would you do? See what our readers had to say.

Infographic: Marketers Allow Social and Analytics to Tell Their Fortunes

Infographic: Marketers Allow Social and Analytics to Tell Their Fortunes

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The future looks bright for marketers' budgets.

Customer Data at Denihan's Service

Customer Data at Denihan's Service

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The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.

When (and How) to Bust Down the Data Door

When (and How) to Bust Down the Data Door

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John Foreman is one data scientist who takes a practical approach to marketing applications of data analytics. Sometimes, he contends, the easier approach is the better one.

4 Modern Themes in Segmentation

4 Modern Themes in Segmentation

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The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.

Word to the Wise: Customer Listening

Word to the Wise: Customer Listening

Customer listening should always be followed by analysis and action.

Find Success in Multichannel Customer Acquisition Marketing

Find Success in Multichannel Customer Acquisition Marketing

Effective customer acquisition marketing campaigns come down to a simple mantra: Don't put all your eggs in one basket.

Infographic: A Three-Course Shopping Spectacular

Infographic: A Three-Course Shopping Spectacular

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Consumers' hunger for shopping grows from Thanksgiving to Cyber Monday, but their mobile appetite dwindles.

Bigger, Stronger, Faster: Dr. Goodnight Talks Speed

Bigger, Stronger, Faster: Dr. Goodnight Talks Speed

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SAS CEO James Goodnight, Ph.D., breaks down high-performance analytics: how it works and the circumstances in which businesses should consider implementing it.

News Byte: SAP and SAS Strike Up Strategic Sorority

News Byte: SAP and SAS Strike Up Strategic Sorority

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The two companies unveil a strategic partnership to create a unified product roadmap that combines the SAP HANA platform and SAS analytics.

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