Analytics

AmEx debuts consulting and analytics arm for business customers

Mary Elizabeth Hurn November 19, 2009

American Express has launched an analytics and consulting organization, called American Express Business Insights, to help its business customers develop better-informed strategies. The new unit, announced November 19, will study the aggregate trend analysis and spending patterns of approximately 90 million cards across 127 markets to provide business planning and marketing expertise.
 

SearchForce releases multichannel analytics tool

Mary Elizabeth Hurn November 16, 2009

Bid management software-maker SearchForce has launched its "Cross-Channel Marketing Tracker" platform, a tool that agencies and brands can use to monitor online campaigns and conversions across numerous media. Search marketing agency Prime Visibility has signed on to use the tool.
 

Salesforce.com, Adobe partner for app-creation product

Mary Elizabeth Hurn October 26, 2009

Cloud computing firm Salesforce.com and Adobe have partnered to offer a joint data platform incorporating the Force.com platform and Adobe's Flash technology. This is the first time Salesforce.com has partnered with another company on a product. Financial terms of the deal were not disclosed.
 

MDC Partners forms data, analytics group

Frank Washkuch October 26, 2009

Holding company MDC Partners has formed a group to improve its agencies' data and analytics capabilities. The company announced the creation of its Consumer Insights Group on October 26. The holding company's agency roster includes Crispin Porter & Bogusky, Fletcher Martin and Source Marketing.
 

Ogilvy, MarketShare Partners release multichannel media spend tool

Cara Wood October 16, 2009

In response to increasing advertiser focus on ROI, Ogilivy & Mather and MarketShare Partners are teaming up to offer marketing effectiveness tools measuring results and predicting optimal media spend across digital, direct, TV, radio and marketing channels.
 

Reynolds DeWalt acquires RiverView to boost direct mail capabilities

Kevin McKeefery October 06, 2009

Reynolds DeWalt acquired RiverView Marketing Consultants, a direct marketing services company, effective October 5. Reynolds DeWalt, a multichannel agency, made the acquisition to boost its direct mailing capabilities, particularly in database management and analytics services for mail campaigns, in which RiverView specialized.
 

ParadyszMatera names Stagno president of analytics unit

Frank Washkuch October 02, 2009

ParadyszMatera appointed Rob Stagno president of its Paradysz Analytics unit, effective October 1. In the newly created position, he is responsible for growing the company's data services, MergeScience data processing and Modelytics modeling applications suite.
 

Adobe to acquire Omniture

Mary Elizabeth Hurn September 16, 2009

Adobe will acquire Web analytics software firm Omniture for $1.8 billion later this year, the companies announced on September 15. As a result, Omniture's analytic software will be embedded in Adobe's content-creation tools. The companies will operate separately until the transaction closes, which is expected to take place in the fourth quarter.
 

Score big with goal-driven Web analytics

September 14, 2009

As technology gains sophistication, choosing and implementing a Web analytics strategy grows more complex. Four experts share advice to ensure you're making the best choices for your company
 

Keeping pace with mainstream social media

Cara Wood August 31, 2009

Social network membership is growing among Americans, according to a recent Forrester Research study. The most rapid growth has occurred among consumers 35 and older; however, all ages and demographics use social networking sites regularly.
 

Aspen adds analytics brawn to management team

Lauren Bell August 27, 2009

Aspen Marketing Services has hired analytics expert Nathaniel Lin as president of its Advanced Analytics team. The hire, which fills a role left vacant since February, signals the growing importance of analytics capabilities in the agency world.
 

The imperative of data integration

Manu Mathew, CEO of Visual IQ August 27, 2009

Marketing departments that perform their work in separate silos are often unsure of how one channel impacts another and may be missing major opportunities to improve campaigns based on actual results and integrated forecasting. Thanks to improved analytics and more affordable marketing intelligence solutions, the silo approach is no longer necessary. Exchanging customer data across channels and marketing departments is now available and essential to all marketers, their campaigns and most importantly, the bottom line.
 

Online game stores turn to Webtrends for customer analytics

Lauren Bell August 12, 2009

GameStreamer, a b-to-b network that offers digital distribution and streaming of online games, has tapped Webtrends to provide analytics and customer insight for both the company and its partner retailers. Webtrends Analytics 9, chosen from a field of 5 vendors in a due diligence and testing process, will help GameStreamer and partners monitor visitor activity to their online game stores.
 

IBM to acquire SPSS in analytics push

Lauren Bell July 28, 2009

IBM continued its aggressive push into the analytics space Tuesday with the announcement that it would acquire predictive analytics firm SPSS and launch its Smart Analytics System in the second half of 2009. The planned acquisition, for $1.2 billion in cash, would equip IBM with SPSS' analytics software — including tools for data collection, statistics, modeling and deployment — building IBM's software portfolio as well as its business analytics offerings.
 

DMNews chats with Experian CheetahMail creative director Steve Sharp

July 27, 2009

Steve Sharp, creative director at Experian CheetahMail, discusses the e-mail newsletter redesign for Fit Pregnancy, an online destination for mothers-to-be
 

Web analytics diversify and deepen

Lauren Bell July 27, 2009

In a crowded online retail market, Web analytics have become essential. But visitor counts alone aren't cutting it anymore for e-commerce firms looking to provide ultra-personalized shopping experiences.
 

How to tune in to direct response radio

Buck Robinson, president/CEO, Robinson Radio July 27, 2009

"Radio doesn't work... we know, we've tried it." That the reception that I am used to receiving from clients. Based on a single mishandled, poorly targeted, untracked radio test, they come to the determination that the entire medium has no merit for their particular product or service.
 

Data driving digital transition

Lauren Bell July 27, 2009

Vertis' CEO Allen on what print marketers need to know about digital and database marketing
 

Key search marketing tip: Get your keywords organized

June 22, 2009

Successful PPC and SEO starts with keyword discovery, research and organization. In paid search, discovery and research are important, since searches of the keywords you pick are what you're paying for. Organization is an often overlooked, yet critical, task. Intelligent keyword management and organization are important for organic search optimization.
 

Optimize customer interactions in a downturn

Mark Nagaitis, CEO, 7 Billion People June 22, 2009

It's pretty bleak out there, and some are predicting that the economy will get worse before it gets better. In this sort of environment, e-commerce marketers need to take a look at the ROI of their outbound marketing, and how effective their Web site is at converting customers coming to the site. Traffic generation spend is wasted if that traffic does not convert, and average conversion rates hovering at 3% or so seem to indicate that the selling conversation that we are having with our customers leaves something to be desired.
 

FOXSports selects Unica for Web tracking, analytics

Lauren Bell June 19, 2009

FOXSports.com has started using Unica's NetInsight OnDemand to track visitor behavior and provide Web analytics that will help the site create more relevant, successful marketing programs. The MSN-hosted site, which claims more than 15 million users per month, will be using Unica's technology to track and report all visitor activity on FOXSports.com and affiliated sites.
 

Microsoft's click fraud suit applauded by Internet advertisers

Lynne Miller June 18, 2009

The impact of Microsoft's lawsuit against a trio suspected of carrying out a massive click fraud scam remains to be seen, but experts who follow online advertising welcomed the action and voiced hope that the case would deter people who routinely manipulate clicks on Web ads.
 

Sur La Table looks to database, e-marketing for growth

Lauren Bell June 17, 2009

Kitchenware retailer Sur La Table has chosen Pluris Marketing to build the store's new marketing database and assist with data integration and analytics. Pluris will help the multichannel kitchen store with data integration and analytics on customer information gleaned from search, e-mail, catalog, e-commerce, mobile and social media.
 

Inbox Insider: Reputation is key to deliverability

Dianna Dilworth June 16, 2009

Deliverability is a key issue for e-mail marketers. No matter how good your creative is or how relevant the content, if your e-mail does not get delivered, it might as well not exist.
 

DMA launches committee around future of multichannel marketing

Carol Krol June 16, 2009

The Direct Marketing Association on Wednesday announced it has launched the iDirect Leadership Committee to provide thought leadership to the industry regarding data-enriched multichannel marketing. That will include driving new educational programs and conducting and publishing research around the fusion of traditional direct marketing with data, analytics and online programs.
 

Online Videos Capturing More Viewing Time

Lynne Miller June 16, 2009

People are spending more time watching videos online. According to the Nielsen Online VideoCensus, the time per viewer spent looking at videos online jumped 49% in May 2009 compared to May 2008.
 

Study says cross-channel and digital are key, but integration and measurement lag behind

Sharon Goldman June 16, 2009

The majority of marketers appreciate cross-channel campaigns, but true integration and measurement still lags behind, particularly in terms of digital, according to a study by independent third party ad server Eyeblaster and marketing intelligence firm TNS called "The Digital Horizon: A Chasm Between Expectation and Execution."
 

People News from FatWire, Razorfish, GroupM, Peer39, Fanscape

June 16, 2009

Loren Weinberg has been promoted at FatWire... Marc Lucas named ECD at Razorfish...Warren Mays joins Peer39...Richard Foster promoted at GroupM Entertainment UK...Fanscape hires two directors
 

The Daily Tube drives traffic with e-mail

Dianna Dilworth June 15, 2009

For The Daily Tube, an online video aggregation site, e-mail subscribers are the most loyal audience and have helped drive traffic on the site.
 

Engagement metrics evolve beyond CTR along with Web display ad technologies

Nathan Golia June 15, 2009

The New York Times ran an article on May 31 titled "Put ad on Web. Count clicks. Revise."
 

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