Analytics

Marketing Strategy for the 2015 Customer

Marketing Strategy for the 2015 Customer

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The tricky part of marketing strategy is finding the perfect balance between company needs and customer wants.

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

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Almost all marketers find analytics useful.

A Bit of Insight Into Customer Analytics

A Bit of Insight Into Customer Analytics

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Turns out that a few small details can make a big impact on your customers—and their decisions.

Forget B2B or B2C—It's About C2B

Forget B2B or B2C—It's About C2B

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Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

The Internet of Things—or Is It the Analytics of Things?

The Internet of Things—or Is It the Analytics of Things?

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Chief marketer at SAS, Jim Davis, says that attention shouldn't be on just devices but rather data, analytics, and insights.

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

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The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.

How to Make Big Data Work for You

How to Make Big Data Work for You

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In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.

Big Data Is a Big Divide for Some Companies

Big Data Is a Big Divide for Some Companies

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A difference in opinion regarding Big Data's importance can hinder success.

Know Your Customers, Grow Your Revenue

Know Your Customers, Grow Your Revenue

Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.

FreshDirect Stocks Up on Data to Deliver Customized Experiences

FreshDirect Stocks Up on Data to Deliver Customized Experiences

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The online grocer nourishes customer trust through education and engagement.

Habitat for Humanity Builds Homes and Hope with Big Data

Habitat for Humanity Builds Homes and Hope with Big Data

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The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.

Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns.

Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns.

To gain the attention of increasingly empowered and less trusting customers your campaigns need to be more sophisticated than ever. Join guest speaker Jason McNellis from Forrester Research, Inc. as he discusses "Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns." Jason will outline the technology and analytics that marketers need to dramatically increase marketing performance. Jason will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum effect.

Q&A: Understanding Customers in Terms of Motivations, Not Numbers

Q&A: Understanding Customers in Terms of Motivations, Not Numbers

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FRHI Hotels and Resorts' Jeannette Ho explains why the luxury hotel brand is putting a greater emphasis on emotion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

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Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.

Southwest Airlines Takes Customer Listening to New Heights

Southwest Airlines Takes Customer Listening to New Heights

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The airline launches a Listening Center to centralize social, industry, and operational data.

Analytics vs. Instincts

Analytics vs. Instincts

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Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

4 Statistically Proven Ways Marketers Can Drive Customer Calls

4 Statistically Proven Ways Marketers Can Drive Customer Calls

Research from Google says that 70% of mobile searchers make phone calls to businesses. And the vast majority of those people make phone calls within a few minutes of their search. You need to be ready when those calls come in.

Why Traditional Call Tracking Is No Longer Enough

Why Traditional Call Tracking Is No Longer Enough

In this webcast, Carlton van Putten--who has spoken at marketing events across North America--will share emerging trends for call analytics in 2014. He'll explain why traditional call tracking is not relevant - in light of what today's call analytics solutions can do.

Marketing Challenge: Making Way for New Marketing Technology

Marketing Challenge: Making Way for New Marketing Technology

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The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? Read the full scenario and send your answers to ginger.conlon@dmnews.com by Friday, August 29.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

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The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Are CMOs the New Mr. Robotos? [Infographic]

Are CMOs the New Mr. Robotos? [Infographic]

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Marketers now dedicate a quarter of their budgets to IT spending.

Make Your Marketing More Customer Centric

Make Your Marketing More Customer Centric

Learn how Macys.com uses predictive analytics to enhance its customer experience and increase online sales.

Social TV Analytics That Go Beyond the Buzz-Numbers

Social TV Analytics That Go Beyond the Buzz-Numbers

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Volumetric measures will only take you so far. How many people are tweeting about your brand or program is nearly irrelevant if you don't also know the context.

Marketing Chatter: May 2014

Marketing Chatter: May 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Metrics That Measure Up

Metrics That Measure Up

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Experts reveal which metrics matter most for six marketing channels.

CMOs Gear Up to Tackle the Onslaught of Data

CMOs Gear Up to Tackle the Onslaught of Data

No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.

Infographic: The Power of Real-Time Marketing

Infographic: The Power of Real-Time Marketing

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As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Top Four Data Trends in 2014

The Top Four Data Trends in 2014

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Popular trends reflect strategies helping marketers manage data and craft successful campaigns.

To Measure Success Is to First Define It

To Measure Success Is to First Define It

Marketing success needs to be defined, specified, agreed upon, and then made highly visible.

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