Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.
It's no longer all about structured data held in the most obvious transactional databases. Data is being collected all the time, but it's not always used to its full potential.
Digital marketing decision makers list analytics tools and technologies as top priorities.
Are you a marketer who's been pressured to get with the Big Data program but have no idea where to start? Read on.
Marketers look to gain an edge by using analytics.
No matter what you hear, your corporate board isn't even talking about data analytics in meetings. So take a deep breath, put one foot in front of the other, and follow your gut.
Content, a customer-focused strategy, and comprehensive analytics are the assets forward-thinking agencies use to help their clients succeed.
Pinfluencer integrates web analytic platforms to determine ROI from Pinterest marketing activities
Combining executional, analytical, and operational marketing produces accountability and enables improved activity-based costing
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...