Analytical Marketing

Q&A: The Power to Act

Q&A: The Power to Act

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Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.

Marketers and Big Data: The Evolving Relationship

Marketers and Big Data: The Evolving Relationship

It's no longer all about structured data held in the most obvious transactional databases. Data is being collected all the time, but it's not always used to its full potential.

Infographic: Analytics Steer the Digital Helm

Infographic: Analytics Steer the Digital Helm

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Digital marketing decision makers list analytics tools and technologies as top priorities.

Big Data Needs Big Planning

Big Data Needs Big Planning

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Are you a marketer who's been pressured to get with the Big Data program but have no idea where to start? Read on.

Data Is a Marketer's Best Asset

Data Is a Marketer's Best Asset

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Marketers look to gain an edge by using analytics.

Big Data? Don't strategize, hypothesize.

Big Data? Don't strategize, hypothesize.

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No matter what you hear, your corporate board isn't even talking about data analytics in meetings. So take a deep breath, put one foot in front of the other, and follow your gut.

What sets apart today's most progressive marketing agencies

What sets apart today's most progressive marketing agencies

Content, a customer-focused strategy, and comprehensive analytics are the assets forward-thinking agencies use to help their clients succeed.

Pinfluencer determines the value of a picture

Pinfluencer determines the value of a picture

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Pinfluencer integrates web analytic platforms to determine ROI from Pinterest marketing activities

Gartner holds CMOs, CIOs accountable

Gartner holds CMOs, CIOs accountable

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Combining executional, analytical, and operational marketing produces accountability and enables improved activity-based costing

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...