Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.
It's no longer all about structured data held in the most obvious transactional databases. Data is being collected all the time, but it's not always used to its full potential.
Digital marketing decision makers list analytics tools and technologies as top priorities.
Are you a marketer who's been pressured to get with the Big Data program but have no idea where to start? Read on.
Marketers look to gain an edge by using analytics.
No matter what you hear, your corporate board isn't even talking about data analytics in meetings. So take a deep breath, put one foot in front of the other, and follow your gut.
Content, a customer-focused strategy, and comprehensive analytics are the assets forward-thinking agencies use to help their clients succeed.
Pinfluencer integrates web analytic platforms to determine ROI from Pinterest marketing activities
Combining executional, analytical, and operational marketing produces accountability and enables improved activity-based costing
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A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.