Analytical Marketing

Q&A: The Power to Act

Q&A: The Power to Act

By

Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.

Marketers and Big Data: The Evolving Relationship

Marketers and Big Data: The Evolving Relationship

It's no longer all about structured data held in the most obvious transactional databases. Data is being collected all the time, but it's not always used to its full potential.

Infographic: Analytics Steer the Digital Helm

Infographic: Analytics Steer the Digital Helm

By

Digital marketing decision makers list analytics tools and technologies as top priorities.

Big Data Needs Big Planning

Big Data Needs Big Planning

By

Are you a marketer who's been pressured to get with the Big Data program but have no idea where to start? Read on.

Data Is a Marketer's Best Asset

Data Is a Marketer's Best Asset

By

Marketers look to gain an edge by using analytics.

Big Data? Don't strategize, hypothesize.

Big Data? Don't strategize, hypothesize.

By

No matter what you hear, your corporate board isn't even talking about data analytics in meetings. So take a deep breath, put one foot in front of the other, and follow your gut.

What sets apart today's most progressive marketing agencies

What sets apart today's most progressive marketing agencies

Content, a customer-focused strategy, and comprehensive analytics are the assets forward-thinking agencies use to help their clients succeed.

Pinfluencer determines the value of a picture

Pinfluencer determines the value of a picture

By

Pinfluencer integrates web analytic platforms to determine ROI from Pinterest marketing activities

Gartner holds CMOs, CIOs accountable

Gartner holds CMOs, CIOs accountable

By

Combining executional, analytical, and operational marketing produces accountability and enables improved activity-based costing

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...