Digital marketing decision makers list analytics tools and technologies as top priorities.
Are you a marketer who's been pressured to get with the Big Data program but have no idea where to start? Read on.
Marketers look to gain an edge by using analytics.
No matter what you hear, your corporate board isn't even talking about data analytics in meetings. So take a deep breath, put one foot in front of the other, and follow your gut.
Content, a customer-focused strategy, and comprehensive analytics are the assets forward-thinking agencies use to help their clients succeed.
Pinfluencer integrates web analytic platforms to determine ROI from Pinterest marketing activities
Combining executional, analytical, and operational marketing produces accountability and enables improved activity-based costing
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.