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Analysis Articles

Average women an untapped group

August 25, 2008

In a Meredith Corp. study, The Gamma Factor: Women and the New Social Cur­rency, the company describes Gamma women as everyday women with a large circle of friends who enjoy freely sharing information within their social networks using multiple media.
 

Web firms defend ad, privacy policies

August 18, 2008

Thirty companies, including Google, Yahoo and AOL, have responded to an August 1 letter from the US House Committee on Energy and Commerce questioning their online advertising data collection processes.
 

Happy holidays forecast for e-commerce

August 04, 2008

Considering the current economic malaise, few expect the 2008 holiday shop­ping season to be stellar. But there are signs that some Internet retailers could see an uptick in sales during that period as con­sumers look to save money on gas by doing their holiday shopping on the Web — and retailers may look to capitalize by spending more advertising dollars online.
 

Global mobile worth the effort, pros say

July 28, 2008

The Mobile Marketing Associa­tion released a global code of conduct earlier this month, in order to address the specific challenges that marketers face within the mobile chan­nel. The document outlines a number of privacy principles intended to guide companies as they incorporate the mobile channel into their marketing campaigns worldwide.
 

Education, transparency key for online

July 21, 2008

Online marketers are standing behind their practices in the face of govern­mental scrutiny. Many believe that educa­tion — not stricter regulations or changing practices — is the best remedy for public issues with online advertising.
 

Small e-mail M&As are big on strategy

June 30, 2008

Earlier this month, online services firm Protus acquired GOT Corporation, which counts among its divisions the Campaigner platform. A week before that, e-mail marketing services firm Blue Sky Factory acquired NTarget, a travel-focused e-mail marketing firm. No financial terms of either transaction were disclosed.
 

Available to good home: Online classifieds

June 23, 2008

Real estate Web site Zillow.com and a group of newspaper companies are expected to roll out a previously announced program this week enabling local advertis­ers that buy ads with the newspapers to also place their listings on Zillow. News­papers participating in the Zillow deal will also be able to use Zillow's real estate content on their own sites.
 

ISPs' data collecting methods scrutinized

, Cara Wood June 16, 2008

Controversy surrounds Internet service providers' (ISP) use of a technology called deep packet inspection (DPI), which allows an ISP to track a consumer's behav­ior online. This information can be shared with ISPs' business partners, usually a third-party firm, for behavioral advertising.
 

Mobile metrics may further the medium

June 09, 2008

In Late May, Nielsen and ComScore, two audience measurement giants, took steps to expand their mobile metrics offerings. Nielsen extended its @Plan for online audience measurement by launching Mobile @Plan, and ComScore snapped up measure­ment company M:Metrics for $44.3 million.
 

Mailers work to 'green' their marketing

June 02, 2008

With growing consumer concerns about the environment, direct mailers are encouraged to take steps to go green. "In today's world, [going green] is becoming a business imperative," says Sam Pulcrano, the US Postal Service's recently appointed corporate VP of sus­tainability.
 
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