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Analysis Articles

Toy regulations affect direct retailers

November 10, 2008

Toy catalog and Internet retailers are scrambling to meet deadlines for new regulations from the Consumer Product Safety Commission regarding the banning of lead and phthalates in toys, as well as how they inform consumers about toy safety warnings.
 

Blogging moms are a growing influence

October 24, 2008

Earlier this month, Mom Central Consulting, an agency that targets moth­ers, released a 55-page trend report, Illu­minating the Power of Mom Bloggers.
 

Transparency essential on social media

October 20, 2008

More retailers are embracing social media for their marketing efforts. Accord­ing to a study by interactive marketing agency Rosetta, which was formerly known as Brulant, 59% of the top 100 USonline retailers currently have a page on Facebook, up from 30% in April.
 

E-mail list rental may fall out of favor

October 13, 2008

Last week, the e-mail list industry saw the biggest decline it had seen in 20 years, according to Worldata's Fall 2008 List Price Index. Permission-based e-mail business-to-business lists, the highest-priced category with an October 2008 straight average price of $293/M, took the biggest hit, with a decrease of $12/M from last year.
 

Analysts warn of coming gift card malaise

October 06, 2008

As a category, gift cards have tradition­ally kept giving — their sales have posted regular gains over the past few holiday seasons.
 

Retailers cautious for holiday sales lift

, Bryan Yurcan September 24, 2008

During a conference call this week with reporters, the National Retail Federation and Bigresearch said that many of the same factors that have hurt retail sales much of this year will continue to have a negative impact during the upcoming holiday season.
 

Do-not-mail threat still being monitored

September 22, 2008

Fifteen do-not-mail bills have been introduced in state legislatures over the past year, according to the Direct Market­ing Association. Of those bills, four are still under review; however, few if any seem likely to be passed.
 

Fair Fee Act could help small retailers

September 15, 2008

If passed, the Credit Card Fair Fee Act of 2008 (HR.5546), introduced by Rep. John Conyers (D-MI), could affect both online and bricks-and-mortar retailers that accept credit or debit card payments.
 

Azores Express focuses on its niche

September 08, 2008

During a time when airlines are charg­ing for bags, pillows and water, Azores Express, the US arm of Portugal's second largest airline, SATA, has launched its first major ad campaign in the US.
 

As inserts slump, new options appear

September 01, 2008

Industry experts cite several reasons for a recent slowdown in the retail insert marketplace, among them declining news­paper circulations, rising paper and ship­ping costs, as well as advertisers' desire to reach younger, text-savvy consumers. Several printers and at least one media company, however, have introduced data-intensive programs designed to convince retailers of the power of print.
 
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