Analysis Articles

Caution after solid Thanksgiving weekend

Bryan Yurcan December 08, 2008

Online sales spiked significantly on Cyber Monday last week, according to several reports, bringing a bit of good news to online and multichannel retailers during what is expected to be a slow holi­day season. However, sales were down in some sectors as compared with 2007.
 

Ads explode on long-form Web content

Dianna Dilworth December 01, 2008

The PC is no longer just a place for watching a couple of minutes of online content: This year, long-form TV and movie viewing on the Web took off.
 

Stores' hopes hinge on Thanksgiving lift

Chantal Todé November 24, 2008

Thanksgiving weekend, consid­ered the official kickoff of the holiday shopping season, is even more significant this year, because consumers have shown a remarkable lack of interest in shopping recently. Compounding matters, retailers face a shorter holiday shopping season than normal, with Thanksgiving coming late in the month.
 

Organic growth is harder to come by

Lauren Bell November 17, 2008

Recent results posted by Whole Foods Market have stirred some doubts about the health of the organic food mar­ket in today's economy.
 

Toy regulations affect direct retailers

Chantal Todé November 10, 2008

Toy catalog and Internet retailers are scrambling to meet deadlines for new regulations from the Consumer Product Safety Commission regarding the banning of lead and phthalates in toys, as well as how they inform consumers about toy safety warnings.
 

Blogging moms are a growing influence

Mary Elizabeth Hurn October 24, 2008

Earlier this month, Mom Central Consulting, an agency that targets moth­ers, released a 55-page trend report, Illu­minating the Power of Mom Bloggers.
 

Transparency essential on social media

Bryan Yurcan October 20, 2008

More retailers are embracing social media for their marketing efforts. Accord­ing to a study by interactive marketing agency Rosetta, which was formerly known as Brulant, 59% of the top 100 USonline retailers currently have a page on Facebook, up from 30% in April.
 

E-mail list rental may fall out of favor

Dianna Dilworth October 13, 2008

Last week, the e-mail list industry saw the biggest decline it had seen in 20 years, according to Worldata's Fall 2008 List Price Index. Permission-based e-mail business-to-business lists, the highest-priced category with an October 2008 straight average price of $293/M, took the biggest hit, with a decrease of $12/M from last year.
 

Analysts warn of coming gift card malaise

Chantal Todé October 06, 2008

As a category, gift cards have tradition­ally kept giving — their sales have posted regular gains over the past few holiday seasons.
 

Retailers cautious for holiday sales lift

Chantal Todé, Bryan Yurcan September 24, 2008

During a conference call this week with reporters, the National Retail Federation and Bigresearch said that many of the same factors that have hurt retail sales much of this year will continue to have a negative impact during the upcoming holiday season.