The Performance Marketing Alliance (PMA) is the latest organization to oppose state tax collection policy based on affiliate marketer location. The trade group announced support on September 2 for a pending New York Supreme Court lawsuit filed by Amazon.com and Overstock.com in July.

Marketers are looking for ways to further capitalize on the growing interest among consumers in digital music.

Because mobile phones continue to evolve and consumer adoption is still growing, mobile compliance can be a tricky area. While mobile spam is not new, the definition of what is and is not mobile spam is still being studied by the Federal Trade Commission (FTC), the Mobile Marketing Association (MMA), Forrester Research and the Wireless Association (CTIA).

Mailers, US Postal Service officials and legislators have been keeping a close eye on the agency's attempts to rescue itself from a pending financial crisis at the end of this fiscal year.

Digital coupons help marketers boost brand loyalty at a time when consumers are more budget-conscious than ever, but coupon fraud is growing.

The New York Times ran an article on May 31 titled "Put ad on Web. Count clicks. Revise."

On June 13, 2009, television stations will begin broadcasting digital over-the-air signals, which will change the way that consumers receive television broadcasting from analog to digital.

Many e-commerce and multichannel retailers need to go to greater lengths to pre­vent deceptive e-mail and phishing scams, according to industry group the Online Trust Alliance (OTA).

"Social CRM" is one of the latest buzz terms in the CRM community, and lately, some major players in the space have been taking up the call. In mid-March, Salesforce.com added a Twitter application to its Service Cloud, allowing clients to search, monitor and join Twitter-based customer conversations.

Despite a slight uptick in retail sales for January and February, 2009 promises more hard times for many retailers.