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Analysis Articles

Credit laws force new marketing approach

Mary Elizabeth Hurn March 01, 2010

Card-issuing companies now must give consumers 45 days' notice if they change interest rates or most fees or agreement terms, according to the Credit Card Accountability, Responsibility and Disclosure Act.
 

Walmart restructures to boost e-commerce

February 15, 2010

Walmart is best known for its big-box stores, but the retail giant has positioned itself for a future where e-commerce plays a larger role by instituting management and structural changes.
 

CMO hires show focus on direct, digital ROI

February 01, 2010

A steady stream of CMO turnover stories is a long-established part of the marketing landscape. Yet an emphasis on customer retention and digital initiatives, as well as the stubborn economy, is resulting in more companies now filling the position with marketers with database and digital experience.
 

Google, Apple battle for mobile dominance

January 18, 2010

Apple recently acquired Quattro Wireless, a mobile Web advertising firm — a space in which Google is the dominant player. Google, meanwhile, is selling its new smartphone, the Nexus One, on its Web site.
 

Pepsi abandons Super Bowl in favor of CRM

January 04, 2010

This year, the soft drink brand is breaking tradition, opting for a digital CRM program to drive a two-way discussion with consumers instead of a splashy, Super Bowl spot for its flagship soft drink.
 

AmEx's new division displays value of data

December 14, 2009

The data and analytics market has seen considerable action this year, from Merkle's deal for CognitiveData to Adobe's acquisition of Omniture. Even credit card giant American Express launched an analytics and consulting division last month.
 

US nonprofits add digital to holiday arsenal

November 09, 2009

With consumers' budgets already stretched thin by the recession, many nonprofit marketers are adding digital elements to their end-of-year fundraising efforts. For instance, United Way recently launched a partnership with Games that Give, a casual gaming site that gives consumers an avenue to donate to charity.
 

Layaway returns to retailers — on the Web

October 26, 2009

Add Toys "R" Us to the list of retailers that recently introduced or reintroduced in-store layaway — a service that had been eliminated by many retailers.
 

DMers work to comply with FTC freebie rule

October 12, 2009

Bloggers and marketers will soon have to disclose any freebies and payment arrangements made in exchange for product reviews.
 

USPS branch closures unlikely to affect DM

September 28, 2009

A US Postal Service proposal to close office branches to cut costs at the financially troubled agency is making news headlines and has resulted in small uproars on the local level.
 
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