Direct marketers and catalogers are preparing to face paper cost increases this fall, while also planning for a possible significant postal rate increase in January.

Lawmakers and federal regulators have signaled online consumer privacy, including "do-not-track" legislation, could soon become a legislative priority.

The growing popularity of e-readers is are pushing publishers and retailers to plan for a not-so-distant future when digital textbooks overtake their physical counterparts.

A growing number of multichannel retailers are entering the mobile commerce space, taking advantage of ever-expanding smartphone offerings and consumers' hunger for convenience.

A discussion draft of what could become sweeping Internet data privacy legislation has pitted direct marketers and list brokers against privacy advocates, with some saying it will kill direct marketing.

Catalogers and multichannel retailers are beginning to plan their responses to the US Postal Service's possible move to a five-day home delivery schedule.

Media companies, many of which have watched their print circulations plummet in recent years, are stepping onto digital marketers' turf to rescue their revenue streams.

That 30 million-plus consumers will need insurance, and therefore more healthcare products and services, is a boon for health marketers, though it will change how they market to consumers.

Marketers are looking to Apple's iPad as a white knight for enhancing their digital and mobile tactics.

John Potter, CEO and postmaster general of the USPS, described the organization's challenges in restoring financial stability in stark terms last week. He expects a cumulative shortfall of $238 billion by 2020 as mail volume drops by 27 billion pieces.