An Intro to Programmatic Marketing

Share this article:

Over the past year programmatic marketing has emerged as a critical marketing technique—and a key discussion topic—for marketers and media executives in the digital display space.

In this brief video Winterberry Group's senior managing director, Bruce Biegel, explains that the concept is not exactly new. Rather, Biegel explains, programmatic's roots—with the automation of marketing processes and the emergence of biddable inventory—evolved from search to the display world, and is growing to eventually impact other formats, as well.

For more information programmatic marketing and its likely evolution, look for Winterberry Group and the IAB's latest research report, Programmatic Everywhere: Data Technology and the Future of Audience Engagement.

  As Winterberry Group's senior managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.