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An insider's perspective on the list business

Giselle Abramovich

June 08 2007

Chris Paradysz is CEO of ParadyszMatera, a New York-based direct marketing company offering services including lists, insert media, research and analytics. He also runs PM Digital, an interactive agency. As a veteran of this business, Mr. Paradysz has seen direct marketing evolve over the years. DM News' Giselle Abramovich interviewed him. Excerpts:

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