An Epitaph for Self-Centered Companies
She is quoted as saying, "With all due respect, marketers don't care who you are as an individual." Girl got that right! And more's the pity! Nevertheless, it is a great epitaph for the self-centered companies that will not be here in a few more years.
James W. Taylor, Managing director, Innovative Management Development Co., Laguna Beach, CA,
Editor's note: In fairness to Experian, the chief marketing officer was talking about the issue of gathering personal information, not customer service.