An Epitaph for Self-Centered Companies

Share this article:
There is a great quote in the front-page story from the chief marketing officer at Experian ("Marketers Tell Their Side at House Privacy Hearing," July 30).


She is quoted as saying, "With all due respect, marketers don't care who you are as an individual." Girl got that right! And more's the pity! Nevertheless, it is a great epitaph for the self-centered companies that will not be here in a few more years.


James W. Taylor, Managing director, Innovative Management Development Co., Laguna Beach, CA,


drjwtaylor@surfcity.net



Editor's note: In fairness to Experian, the chief marketing officer was talking about the issue of gathering personal information, not customer service.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The One-to-One Future Is Now

The One-to-One Future Is Now

Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.

Leading by (Poor) Example: Answers

Leading by (Poor) Example: Answers

The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. See how our readers would handle this thorny situation.

Attention Marketing Consultants: Protect Yourselves

Attention Marketing Consultants: Protect Yourselves

A lot can go wrong when you're a marketing consultant—but there are plenty of ways to safeguard yourself if you're smart about it.