Amplified Inc. Acquires CheckOut.com's Assets

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Digital content distributor Amplified Inc. yesterday announced plans to acquire the assets of troubled e-tailer CheckOut.com.


Terms of the deal have not been disclosed.


Amplified will integrate Checkout's technology with its own to strengthen its digital content management, delivery and sales services.


CheckOut showcased itself as an entertainment destination and e-tailer, and never reached great success in either endeavor, despite the backing of high profile Hollywood broker Michael Ovitz.


Ovitz in 1996 was Walt Disney Co.'s president and has also backed other Internet ventures, including troubled Napster clone Scour.net.
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