Amount of Blocked E-Mail Dips a Little: Return Path

Share this article:

E-mail services firm Return Path found a slight decrease in commercial e-mail not reaching customers in its recent E-mail Blocking and Filtering Report.

The New York-based firm found that only 19.2 percent of e-mail is being blocked or filtered, a slight decrease over 2005 when 20.5 percent was blocked. In 2004 the report found that 22 percent was not getting through.

Return Path reviewed data from e-mail campaigns that used the companies Sender Score Mailbox Monitor from January to June 2006 to produce the study.

Sender Score Mailbox Monitor is one of Return Path's four main services and products for e-mail deliverability that examines blocking and filtering issues after an e-mail campaign.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.