Amex Gets Credit for Diversity Marketing

#ExpressYourselfie

#ExpressYourselfie

Amex’s #ExpressYourselfie multi-channel campaign coincides with key LGBT celebrations.
Personal Pics Are at the Center of Amex Campaign

Personal Pics Are at the Center of Amex Campaign

American Express expanded its reach with brand ambassadors on social media.
Shop Small. Shop Proud

Shop Small. Shop Proud

“Shop Small. Shop Proud" started in 2012 with just one market in Provincetown, RI. Now, it's in eight cities: Austin, Chicago, Ft. Lauderdale, New York, Palm Springs, Salt Lake City, Seattle and Provincetown.
Diversity-Focused Marketing Moves

Diversity-Focused Marketing Moves

Amex partnered with a myriad of LGBT media outlets to reach shoppers and encourage event-goers.
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Amex crafts an aggressive marketing plan to connect merchants with hard-to-identify customer segments, such as the LGBT community.

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