Amex, Charles Schwab and IBM most trusted for privacy: study

Share this article:

The top three rated companies for privacy trust in 2007 are, in order, American Express, Charles Schwab and IBM.

This was the key finding from the Truste and the Ponemon Institute's 2007 Most Trusted Companies for Privacy Study, an annual evaluation of how consumers perceive organizations that collect and manage their personal information. The 2007 Most Trusted Companies for Privacy Study ranks companies and federal agencies industry-by-industry as well as providing a list of overall top performing companies.

In 2006 the top three companies were American Express, Amazon, and Procter & Gamble. Previous years' winners have included E-Loan, Hewlett-Packard, and eBay.

The 2007 Most Trusted Companies for Privacy Study is a Web study that gathers information from survey participants. A statistical analysis of useable responses gathered over a six-week period, which ended in February 2007, is then conducted. Responses related to more than 200 companies were analyzed and ranked. A complete description of the study's methodology is included with the report.

Traverse City, MI-based Ponemon Institute is dedicated to advancing responsible information and privacy management practices in business and government. San Francisco-based Truste helps consumers and businesses identify trustworthy online organizations through its Web Privacy Seal, Email Privacy Seal and Trusted Download Programs .

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.