Ameriprise taps R/GA as AOR

Share this article:

Financial planning company Ameriprise Financial announced December 2 it has chosen interactive agency R/GA as its agency of record, handling traditional advertising and digital.

“Our target market is the affluent and mass affluent who are heavy consumers of digital media, so it's about meeting our potential clients where they already are,” said Stacy Housman, manager of public communications at Ameriprise Financial.

Saatchi & Saatchi was the financial services company's previous AOR, she said.

The first creative from the partnership will debut in early 2010.

“R/GA brought some fresh and creative ideas that will evolve our brand messaging without sacrificing the brand equity we've built up since we spun off from American Express in 2005,” Housman added.

Housman wouldn't comment on whether there was an RFP, how many agencies were involved or the length or size of the agreement.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.