AmericInn modernizes loyalty program

Share this article:

AmericInn, a hotel chain with locations in 22 states, launched the “Easy Rewards by AmericInn” loyalty program on March 16. The initiative replaced the chain's “Inn-Pressive Club” program.

“The Inn-Pressive Club was a stamp-based program,” said Mike Strong, director of marketing for AmericInn. “We decided that we needed to be more competitive and give our guests and franchises what they want, and that's something electronic.”

Active Inn-Pressive Club members will be automatically enrolled in Easy Rewards, which features a more modern, number-based card. AmericInn hopes the program will raise its profile with both consumer and business clients, added Strong. The company runs its loyalty programs in-house.

“We're now offering something similar to our competition on the business-to-business side,” he noted. “For consumers, they no longer have to carry a stamp card in their wallet; it's all electronic.”

AmericInn will also increase its rewards to $50 in credit or $40 in cash after 10 stays at the chain. Its traditional reward was $40 in cash or credit.

The chain is communicating the changes to customers via e-mail, said Strong.

“[E-mail] is one of our main vehicles,” he said. “We have a handful of channels for collecting e-mails and talking to our guests, including e-newsletters and reservations.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Hughes, Who Wrote the Book on Database Marketing, ...

First published in the early days of the Web, Arthur Middleton Hughes's "Strategic Database Marketing" remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.