AmericasDoctor to Advertise in Health Resource Newsletter
Catalina Marketing Corp.'s Health Resource division and pharmaceutical services company AmericasDoctor yesterday signed a two-year exclusive agreement that will provide consumers with information about pharmaceutical research developments, including clinical trial opportunities.AmericasDoctor, Chicago, will advertise its pharmaceutical clients' research and products in the Health Resource Newsletter, targeting people who suffer from specific illnesses or use certain prescription drugs.
St. Louis-based Health Resource's targeted newsletters, which are delivered by patients' pharmacists, include prescription information, health articles and product advertisements.
