America's Senior Launches Reverse Mortgage Campaign

Share this article:
America's Senior Financial Services, Miami Shores, FL, launched a nationwide direct marketing campaign promoting its reverse mortgages. The six-month campaign, announced this month, is expected to reach 20 million potential customers or referrals.


Reverse mortgages are aimed at older applicants and offer different repayment terms.


The company said it expected the campaign to increase the size of its database and build traffic to its Web site. It did not reveal additional details about the campaign.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The One-to-One Future Is Now

The One-to-One Future Is Now

Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.

Leading by (Poor) Example: Answers

Leading by (Poor) Example: Answers

The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. See how our readers would handle this thorny situation.

Attention Marketing Consultants: Protect Yourselves

Attention Marketing Consultants: Protect Yourselves

A lot can go wrong when you're a marketing consultant—but there are plenty of ways to safeguard yourself if you're smart about it.