America's Baby Boomer Health Magazine Readers

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America's Baby Boomer Health Magazine Readers

RMI Direct Marketing

Description: This file contains readers of health-based magazines age 45 to 64. They were identified with enhanced data from self-reported consumer marketing information. These responders submitted various surveys with questions on more than 75 household lifestyle interests including leisure activities, brand prefer­ences, occupations, financial products and reading interests.

Selects: 65,926 universe

Contact: Your list broker or RMI Direct Marketing, 42 Old Ridgebury Road, Dan­bury, CT 06810

Phone: 203/798-0448

Fax: 203/778-6130

E-mail: ebocknik@rmidirect.com

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