Americans viewing habits hit an all time high: NielsenAlec Baldwin and the aliens over at Hulu have reason to be excited because today Nielsen released its quarterly report on Americans’ viewing habits. Regardless of the format—live TV, DVR, online or mobile—the answer is the same: More, more, more, more.
Although the number didn’t exactly skyrocket, Americans in Q4 watched 151 hours of television per month. I’ll repeat that. 151 hours. Per month. For you non-math whizzes out there, that’s five hours a day. This is up from about 146 hours per month in 2007 and represents a record high for the medium.
Watching video content online, on mobile devices and DVRs were also unsurprisingly up from 2007. Perhaps most notably, online video viewing among 18-24 year olds was about the same as the amount of time they spent watching time-shifted shows from a DVR (about 5 hours per month).
There are also about 20 million more DVR users today than in 2007—73.9 million up from 53.9 million.