Direct Line Blog

Americans viewing habits hit an all time high: Nielsen

Share this article:
Alec Baldwin and the aliens over at Hulu have reason to be excited because today Nielsen released its quarterly report on Americans’ viewing habits. Regardless of the format—live TV, DVR, online or mobile—the answer is the same: More, more, more, more.

Although the number didn’t exactly skyrocket, Americans in Q4 watched 151 hours of television per month. I’ll repeat that. 151 hours. Per month. For you non-math whizzes out there, that’s five hours a day. This is up from about 146 hours per month in 2007 and represents a record high for the medium.

Watching video content online, on mobile devices and DVRs were also unsurprisingly up from 2007. Perhaps most notably, online video viewing among 18-24 year olds was about the same as the amount of time they spent watching time-shifted shows from a DVR (about 5 hours per month).

There are also about 20 million more DVR users today than in 2007—73.9 million up from 53.9 million.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, ...

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.