Americans viewing habits hit an all time high: Nielsen
Although the number didn’t exactly skyrocket, Americans in Q4 watched 151 hours of television per month. I’ll repeat that. 151 hours. Per month. For you non-math whizzes out there, that’s five hours a day. This is up from about 146 hours per month in 2007 and represents a record high for the medium.
Watching video content online, on mobile devices and DVRs were also unsurprisingly up from 2007. Perhaps most notably, online video viewing among 18-24 year olds was about the same as the amount of time they spent watching time-shifted shows from a DVR (about 5 hours per month).
There are also about 20 million more DVR users today than in 2007—73.9 million up from 53.9 million.