Direct Line Blog

Americans viewing habits hit an all time high: Nielsen

Share this article:
Alec Baldwin and the aliens over at Hulu have reason to be excited because today Nielsen released its quarterly report on Americans’ viewing habits. Regardless of the format—live TV, DVR, online or mobile—the answer is the same: More, more, more, more.

Although the number didn’t exactly skyrocket, Americans in Q4 watched 151 hours of television per month. I’ll repeat that. 151 hours. Per month. For you non-math whizzes out there, that’s five hours a day. This is up from about 146 hours per month in 2007 and represents a record high for the medium.

Watching video content online, on mobile devices and DVRs were also unsurprisingly up from 2007. Perhaps most notably, online video viewing among 18-24 year olds was about the same as the amount of time they spent watching time-shifted shows from a DVR (about 5 hours per month).

There are also about 20 million more DVR users today than in 2007—73.9 million up from 53.9 million.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client ...

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.