American Student List, Agency Team for Online Lead GenerationAmerican Student List, Mineola, NY, announced yesterday that it teamed with agency Euro RSCG 4D to create an Internet lead generation service for direct marketers.
ASL is part of the Euro RSCG 4D agency network as well as a provider of direct mail and e-mail marketing lists of teens, college students and young adults.
The lead generation service aims to help clients drive traffic to Web sites that target the ASL core audience.
ASL hired Michael Mayer as director of new business development for the lead generation product. He formerly was vice president at TranzAct Media and has six years of Internet marketing experience.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters