American Joe Apparel - Startup goes from scratch to cash

Share this article:

Approach: Upstart American Joe Apparel tapped Eisen Management Group to establish the brand and reach consumers and business clientele on a $40,000 budget. Lists came from a variety of resources, and collateral included catalogs, e-mails and trifolds. Mailers went to 50,000, while e-mails went to 2 million.

Results: The site got more than 50,000 hits from July 4-August, and hits held close to that number in September. Sales spiked 300% from the benchmark. Nancy Moon, American Joe Apparel owner, notes the effort yielded "very good return" and "a big boost." -Nathan Golia

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.