American Joe Apparel - Startup goes from scratch to cash

Share this article:

Approach: Upstart American Joe Apparel tapped Eisen Management Group to establish the brand and reach consumers and business clientele on a $40,000 budget. Lists came from a variety of resources, and collateral included catalogs, e-mails and trifolds. Mailers went to 50,000, while e-mails went to 2 million.

Results: The site got more than 50,000 hits from July 4-August, and hits held close to that number in September. Sales spiked 300% from the benchmark. Nancy Moon, American Joe Apparel owner, notes the effort yielded "very good return" and "a big boost." -Nathan Golia

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.